
SEPHORiA: the beauty universe of Sephora comes to life in Milan
Everything you need to know about Beauty Funhouse, dates and location
January 21st, 2025
Who hasn’t stepped into a Sephora store to unwind, have fun, swatch the latest products from trending brands, explore the newest beauty releases, or simply feel welcomed? It’s no secret that in-store experiences have become increasingly immersive, personal, and customized. But what if these elements were taken to the next level with a special event that brings the world of beauty to life in a 360-degree experience, featuring immersive activities and opportunities to learn from international makeup artists and the founders of our favorite brands? This and so much more is SEPHORiA. Curious?
SEPHORiA Comes to Milan: Everything You Need to Know
SEPHORiA is Sephora’s flagship international event which—after hugely successful editions in Paris, Atlanta, Shanghai, Rio de Janeiro, and Dubai—arrives in Milan for the first time on March 28, 29, and 30 at The Mall, Porta Nuova. This one-of-a-kind event is a beauty lover’s paradise, a true Beauty Funhouse, a celebration, and a meeting place. Spanning over 3,000 square meters, Sephora’s universe will come alive with dedicated areas for makeup, skincare, haircare, and, of course, fragrances. A special spotlight will shine on the Sephora Collection, alongside 35 other brands, with 4 service areas, masterclasses, and private consultations. The cherry on top? A friendly, vibrant, and colorful atmosphere in full SEPHORiA style.
"This year, SEPHORiA will make its European stop in Milan for the very first time, ready to capture the hearts of beauty enthusiasts. We’re thrilled to welcome our community to this inaugural Italian edition of this highly anticipated beauty event, allowing the public to immerse themselves in our world and experience our values," said Beyhan Figen, General Manager of Sephora Italy. "We can’t wait to open the doors to this magical event and offer an unforgettable beauty experience to our Italian community together with some of the best beauty brands in the world." The focus is all about providing the community with an exclusive and enriching offline experience.
How to Participate? Tickets, Dates, and Times
The event will be open to the public on March 28, from 6 PM to 9 PM, March 29, from 9 AM to 10:30 PM, and March 30, from 10 AM to 8 PM. Each day will be divided into 3-hour sessions, accessible with tickets available for purchase online. Keep an eye on Sephora Italia’s Instagram and the Sephora website for all details and ticket releases. At the end of each session, attendees will receive an exclusive bag featuring a curated selection of top brands distributed by Sephora. The countdown has begun: we’re excited, are you?