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Zalando and Sephora together for online beauty

A strategic partnership that will delight all Italian beauty addicts

Zalando and Sephora together for online beauty A strategic partnership that will delight all Italian beauty addicts

What happens when Zalando's innovative customer experience and in-depth knowledge of ecommerce combines with Sephora's exceptional content curation? An exclusive beauty space is born, where you can find the best products in the industry. The news will make all make-up and skincare enthusiasts happy, who will have a selection that includes both the most prestigious and exclusive brands as well as emerging and niche brands, such as Charlotte TilburyFenty BeautyDysonOlaplexChloé, Carolina Herrera and many others, just a click away. The beauty sector is a great opportunity for Zalando, as the online beauty market in Italy and Europe is still largely unexplored except by large, specialized retailers, born in the UK. With the partnershio with Sephora Zalando becomes a container platform for fashion and beauty, which can provide digital success tools for individual partners and provide a complete shopping experience for Italian customers who can purchase different product categories via the site and app.

"The beauty sector represents a great and exciting opportunity for us, as the online beauty market in Italy and Europe has still been largely unexplored. We want to inspire our Italian customers by giving them the opportunity to find the perfect fashion and beauty selection within one platform, and at the same time, contribute to the digital success of our partners. Our partnership with Sephora, the favorite destination for many beauty enthusiasts, will allow our customers to shop an interesting selection of brands and benefit from Zalando's excellent customer experience."

Said Riccardo Vola, General Manager Italy and Spain of Zalando, while Beyhan Figen, General Manager of Sephora Italy, points out that our country is the second market where this partnership is being introduced, after the launch in Germany last year: 

"We are extremely proud to be the second country in Europe, after Sephora Germany, to have activated this strategic partnership with Zalando, the leading online platform in fashion and lifestyle. Sephora Italia always proves to be very open to innovation with the aim of constantly improving the shopping experience of our customers, who are always at the center of all our initiatives. This collaboration was therefore born with the common goal of creating a perfect customer experience in the beauty, fashion and lifestyle sectors within a single platform, reaching millions of customers."

From today, Italian customers will have at their disposal a dedicated Sephora category in the Zalando Beauty section, which will allow them to make a full beauty immersion with the best products selected by Sephora on Zalando in a single platform.