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Rosalía is MAC Cosmetics’ new brand ambassador

The Spanish star is the face of Viva Glam lipstick

Rosalía is MAC Cosmetics’ new brand ambassador  The Spanish star is the face of Viva Glam lipstick

Rosalía is officially entering the beauty game. The Malamente singer announced from her Instagram account that she is the new global ambassador of Viva Glam, the MAC Cosmetics line dedicated since 1994 to raise funds through the sale of limited edition lipsticks

I am so blessed to be part of the #MACVIVAGLAM campaign as the newest Global ambassador for @maccosmetics. - She wrote in her post - This campaign has inspired me since I was a young girl because 100% of the lipstick selling price goes towards local organizations to help those living with or affected by HIV/AIDS, supporting women and girls and helping the LGBTQIA+ community.

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I am so blessed to be part of the #MACVIVAGLAM campaign as the newest Global ambassador for @maccosmetics This campaign has inspired me since I was a young girl because 100% of the lipstick selling price goes towards local organizations to help those living with or affected by HIV/AIDS, supporting women and girls and helping the LGBTQIA+ community. Lipstick out in Sept! Estoy muy agradecida y contenta de ser parte de la campaña #MACVIVAGLAM como su embajadora de este año en @maccosmetics Recuerdo a tantas personas que son iconos que han participado que me cuesta creerlo, cantantes que he admirado desde pequeña como Rihanna, Christina Aguilera, Lady Gaga, Elton John, Ricky Martin… Es una campaña que además dona el 100% de los beneficios del pintalabios a organizaciones para ayudar a aquellas personas que viven o estan afectadas por VIH/SIDA, a la comunidad LGBTQIA+ y mujeres y niñas. El pintalabios estará en septiembre! espero que os guste.

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Following testimonials such as Miley Cyrus, Ariana Grande, Lady Gaga and Winnie Harlow, MAC Cosmetics, as recently Nike did, bets on the Spanish star and, in the shots of the campaign, portrays her in a flamenco pose wearing a bright red dress matching the shades of her lipstick.

Taking its roots in flamenco, Rosalía’s art mixes genres and emotions, it takes risks, it is full of generosity, it is pure brilliance. - Baltasar González, Director of Makeup Artistry of the brand, commented on the partnership - The incredible charisma, energy, and strength of Rosalía is the perfect incarnation of this vibrant, saturated red.

 This year's new shade of Viva Glam is called VG26 and comes in a flame-orange red matte cream, contained in black and red packaging. Available in a limited edition from September 24 (in the States) in MAC's online store, the item will join the other 3 existing shades: Viva Glam I, a red with a deep blue undertone; Viva Glam II, a creamy beige enhanced with pink reflections; and Viva Glam III, an intense prune.