Browse all

For Nike, running is more than just physical exercise, it's a true community

With the new Vomero 18 on your feet, naturally

For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally

What does going for a run mean to you? We could walk the streets of Milan (and all of Italy) asking every runner we meet, and we’d likely get a different answer from each one. Some do it to stay in shape, to build endurance, to strengthen their legs. Some do it for work, to win medals, to push their limits over and over again. Some run to clear their minds, while others do it to think better, to find clarity. For some, it’s a moment of meditative solitude; for others, it’s quite the opposite: a chance for connection and community, especially among women, who, between one stride and the next, discover so much about themselves and their running companions, coming out stronger, lighter, and perhaps even happier. With the Vomero 18 by Nike on their feet, of course.

Running is also about community

After comparing outfits, checking the temperature, and setting their goals, the girls lace up their Vomero 18 running shoes and take off. With the right gear and the right company, running becomes a collective experience—a way to embrace both strength and vulnerability, to grow and support each other. And why not? To pause for a quick photo, a laugh, a stretch, or a chat. Because running is also about celebration, closeness, camaraderie, mutual inspiration, and sharing spaces and ideas.

For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556935
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556934
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556933
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556932
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556931

Running crews as an example

Running and connection go hand in hand. All over the world, new running groups or running crews emerge every day, often starting from grassroots movements or social networks. Thanks to these initiatives, women find a way not only to stay active and challenge themselves but also to enjoy a perfect social opportunity—to meet new people and create lasting friendships. All in true Nike and Vomero 18 style.

For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556930
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556929
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556928
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556927
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556926
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556925
For Nike, running is more than just physical exercise, it's a true community With the new Vomero 18 on your feet, naturally | Image 556924

Nike and the Vomero 18 invite us to run

The Vomero 18 were designed by Nike to be suitable for any occasion and for every type of runner. They provide a smooth and soft running experience, prioritizing comfort and lightness. Not only are they highly functional (thanks to the full-length ZoomX foam, ReactX positioned on the heel and forefoot, unique textures, and their incredibly low weight), but they’re also stylish—perfect for both running and everyday wear. The elevated heel is not just a hallmark of comfort but also embodies the idea of continuous movement. Curved lines and varied materials create a dynamic and eye-catching aesthetic. Moreover, they usher in a new era of maximum cushioning. These shoes are a testament to Nike’s ongoing commitment to redefining what a cushioned and comfortable run can be. So, no more excuses—let’s call our friends and go for a run together. We’ll love every second and push beyond our limits.

Photographer Carolina Amoretti
Videomaker Sofia Atzori
Talents Rubina, Taitu
Ph. Assistant Carlotta Ricci
Video Assistants Yuri PalmaAlessandro Marteno
Editorial Coordinators Elisa AmbrosettiCecilia Corsetti