
For Nike, running is more than just physical exercise, it's a true community
With the new Vomero 18 on your feet, naturally
March 4th, 2025
What does going for a run mean to you? We could walk the streets of Milan (and all of Italy) asking every runner we meet, and we’d likely get a different answer from each one. Some do it to stay in shape, to build endurance, to strengthen their legs. Some do it for work, to win medals, to push their limits over and over again. Some run to clear their minds, while others do it to think better, to find clarity. For some, it’s a moment of meditative solitude; for others, it’s quite the opposite: a chance for connection and community, especially among women, who, between one stride and the next, discover so much about themselves and their running companions, coming out stronger, lighter, and perhaps even happier. With the Vomero 18 by Nike on their feet, of course.
Running is also about community
After comparing outfits, checking the temperature, and setting their goals, the girls lace up their Vomero 18 running shoes and take off. With the right gear and the right company, running becomes a collective experience—a way to embrace both strength and vulnerability, to grow and support each other. And why not? To pause for a quick photo, a laugh, a stretch, or a chat. Because running is also about celebration, closeness, camaraderie, mutual inspiration, and sharing spaces and ideas.
Running crews as an example
Running and connection go hand in hand. All over the world, new running groups or running crews emerge every day, often starting from grassroots movements or social networks. Thanks to these initiatives, women find a way not only to stay active and challenge themselves but also to enjoy a perfect social opportunity—to meet new people and create lasting friendships. All in true Nike and Vomero 18 style.
Nike and the Vomero 18 invite us to run
The Vomero 18 were designed by Nike to be suitable for any occasion and for every type of runner. They provide a smooth and soft running experience, prioritizing comfort and lightness. Not only are they highly functional (thanks to the full-length ZoomX foam, ReactX positioned on the heel and forefoot, unique textures, and their incredibly low weight), but they’re also stylish—perfect for both running and everyday wear. The elevated heel is not just a hallmark of comfort but also embodies the idea of continuous movement. Curved lines and varied materials create a dynamic and eye-catching aesthetic. Moreover, they usher in a new era of maximum cushioning. These shoes are a testament to Nike’s ongoing commitment to redefining what a cushioned and comfortable run can be. So, no more excuses—let’s call our friends and go for a run together. We’ll love every second and push beyond our limits.