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Louis Vuitton presents the Spring-Summer 2020 women campaign

Recalling the "Belle Èpoque" in a romantic atmosphere

Louis Vuitton presents the Spring-Summer 2020 women campaign Recalling the Belle Èpoque in a romantic atmosphere

The romantic aesthetics of Nicolas Ghesquière, creative director for the women's collections of Louis Vuitton, is the key focus of the Spring-Summer 2020 women campaign from the brand.
The recall to the "Belle Èpoque" is reflected in the items as well as in the bold, aristocratic and impactful look of the protagonists: the models, together with the brand ambassador Emma Stone, are portrayed in a series of spontaneous moments by the photographer Collier Schorr, that recreates a scenography inside the hotel Park Lane in London, taking advantage of the Art Déco architecture.

The pictures represent the interaction of the protagonists, and focus not only the pieces of clothing but also the bags, like the new Vanity in monogram and the variations of the Dauphine. The collection merges harmoniously soft romantic dresses in pastel tones, items with bold patterns and volumes, and typical male silhouettes like double-breasted blazer jackets and leather outerwear.

The campaign will debut on international magazine in February, as well as a series of digital short-films on the online platforms of the brand, with the soundtrack by the pop artist and producer SOPHIE, the creator of the memorable video-background and the music on the Spring-Summer 2020 catwalk.