Yepoda presents The Yepoda Look The new colored skincare that fits you perfectly
Yepoda welcomes summer with a new, important, launch. This is The Yepoda Look, a new trio of colored skincare consisting of blush, highlighter and lip oil. A make-up that, and for those who know the brand is obvious, takes care of the skin like skincare, reflecting the essence of K-Beauty for a luminous, juicy and natural look. Designed to enhance the skin while taking care of it, each formula moisturizes, nourishes and sublimes, adding just the right touch of color, shine or glow.
The products of the new Yepoda launch: blush, lip oil and highlighter
The Yepoda Look combines three hybrid products: The Cheek Peek, a light blush that gives a fresh touch of color while helping to smooth and perfect the appearance of the skin; The Glow Getter, a hybrid between serum and highlighter that offers intense hydration and a natural and delicate glow; The Gloss Boss, a nourishing lip oil that leaves lips soft, shiny and hydrated, with a light touch of color.
Not make-up, but tinted skincare, says Lucile Bonnin, Head of Product Development
Faithful to Yepoda's clean K-Beauty philosophy, the formulas are dermatologically tested and suitable for all skin types, from dry and sensitive to mixed or oily. We talked about it with Lucile Bonnin, Head of Product Development, but be careful not to call it make-up! “In Korea, in recent years, skincare has evolved more and more towards color, with the idea that make-up should not be used to hide, but rather to enhance and complete the skin,” she told us. “It seemed like the right time to enter the world of color, especially after seeing the success of products like The Dewy Day, our cushion foundation. We like to talk about tinted skincare.” And the difference with other hybrid products, surprisingly, lies in the color scheme: “In addition to creating colorful skincare products, we have developed shades designed to harmonize with the natural colors of each person and enhance them, instead of modifying their appearance.”
Armochromia comes to South Korea
Each product, in fact, is available in a selected range of shades: six for The Cheek Peek, three for The Glow Getter and two for The Gloss Boss, offering versatile options to enhance every look, it is also possible to choose your own set to create a complete look. Inspired by harmony, the shades of each product are designed to harmonize with different undertones and color seasons - winter, spring, summer and autumn - making it easy to find the combinations that enhance the most.
By the way, we also asked a few questions, Florence Moses, Colorimetry Expert, who explained to us how, in her opinion, armochromia is experiencing a moment of popularity because "people are increasingly looking for personalized beauty advice. We are constantly exposed to trends on social media. Color analysis helps simplify choices, showing which shades naturally enhance your traits.” But be careful, you don't need to take it as a strict set of rules, quite the contrary. “I always tell my customers that color analysis offers tools, not limits. If you love a color that doesn't traditionally belong to your season, there are many ways to wear it, through makeup, accessories or combining it with more harmonious shades. The goal is not perfection. The goal is to feel safe and at ease.” The encounter with Yepoda, therefore, was natural and sensible: “Yepoda applied these principles in the development of blushes, highlighters and lip balms inspired by the four seasons. In this way, consumers can more easily identify shades that harmonize with their natural colors and enhance the features. The goal was to make harmony simple and accessible, transforming color theory into products to be used every day.”