A documentary about Maison Francis Kurkdjian is (almost) here The starting point? Baccarat Rouge 540
Maison Francis Kurkdjian stars for the first time in a documentary that tells the story of the creation of L’Alchimie des Sens, an olfactory installation inspired by the iconic fragrance Baccarat Rouge 540. The documentary, produced by Terminal 9 Studios, will have its world premiere on April 14, 2026, in Paris, and will be released globally on May 14, 2026, on Prime Video and Air France.
A documentary produced by Terminal 9 Studios
At its heart, the documentary presents a unique artistic dialogue: Parfumeur and Artistic Director Francis Kurkdjian has brought together exceptional talents: composer David Chalmin, pianists Katia and Marielle Labèque, chef Anne-Sophie Pic, kinetic sculptor Elias Crespin, and theatre director Cyril Teste. The documentary retraces the creative exchanges that gave life to L’Alchimie des Sens, transforming an iconic fragrance into a cultural phenomenon and a multisensory artistic installation. Each artist interpreted Baccarat Rouge 540 through their own language, contributing to an installation that explores perfume beyond the bottle, revealing its true artistic value.
Presentation and Exhibition
L’Alchimie des Sens was first presented as part of the exhibition Parfum, sculpture de l’invisible at the Palais de Tokyo in November 2025. The documentary is part of the ICON(S) series by Terminal 9 Studios, dedicated to luxury maisons whose creations have helped shape cultural heritage.
