Eyebrow trends for 2025: the latest news, trends, and products to try Some tips for showing off perfect eyebrows

We’ve always been a bit obsessed with eyebrows, but in recent years the craze has taken on almost sociological proportions. It has become a matter of identity. One day we want them thick and natural, like Cara Delevingne at the dawn of the brow boom, the next day thin and geometric like Bella Hadid. Then we get tempted by lamination, microblading, bleaching, or even winged or arched shapes. Now, the buzzword seems to be "straight, but not too much," almost as if we’re trying to cut off years of cosmetic extremes. The truth is, there’s no truce. Keeping up with eyebrow trends is like chasing a train that changes direction at every station. Each new trend promises the ultimate look, one that will make you look more awake, younger, more sophisticated—but the truth is, the moment you achieve it, someone on TikTok has already invented the next must-have shape. So the question is: does it still make sense to chase change? Or should we learn to find our ideal shape and defend it as an act of self-love?

As Jimena Garcia, Chanel brow artist, explains, “The right eyebrow shape and color can open the eyes, lift the cheekbones, and rebalance the face.” But behind her statement lies a deeper truth: perfect eyebrows aren’t a trend: they’re the ones that truly suit you.

2025: freedom (and contradictions) for eyebrows

The 2025 eyebrow trend isn’t just about changing shapes: it’s a mindset shift. It’s a return to skin, texture, and movement. After years of sculpted arches and gel that could rival cement, eyebrows are alive again, breathing, moving with expressions. According to Anastasia Soare, founder of Anastasia Beverly Hills and undisputed queen of brows, we’re in a phase of brow detox. The aesthetic is softer, less forced, where imperfections become the new luxury. Perfect symmetry is out. Today, what matters is lightness, harmony with the face, and that natural irregularity that tells your story better than any makeup. Yet, this “naturalness” is anything but spontaneous. It’s a carefully curated natural look, built with serums, brow gels, precision pencils, and light laminations. Slit brows, with their sharp cuts and punk disconnections, dominate TikTok with millions of views. They’re a manifesto of rebellion: a way of saying “I don’t want to look perfect, I want to look interesting.” On the other hand, straight brows - neat, upright, with almost erased tails - represent the exact opposite: zen minimalism that lifts the gaze and feels ultra-modern. And then there are bold brows, the classic that never goes out of style but reinvents itself each season. In 2025, they return with a softer, airier twist, brushed upward but with a feather-like movement.

Renaissance brows: art, poetry, and a touch of nostalgia

Perhaps the most fascinating trend of 2025 is renaissance brows. It’s a return to the origins or, rather, to 16th-century portraits: barely-there, subtly arched brows, almost like a Leonardo brushstroke. Makeup artist Isamaya Ffrench describes them as "an ode to painterly softness," and there’s no more precise description. Renaissance brows don’t steal the spotlight; they frame it. Perfect for highlighting eyes and complexion, they evoke a contemplative, almost whispered beauty. Unlike the thin, harsh brows of the 2000s, these are delicate and poetic, belonging to a suspended time. Nostalgic yet contemporary, romantic yet aware. They are the antithesis of tutorial perfection - more suggested than drawn. And perhaps that’s exactly where 2025 finds its balance: between the freedom of slit brows and the refined elegance of renaissance brows, between the urgency to stand out and the need to disappear a little.

Brows in motion: the era of cctopus and fox brows

Then come the octopus brows, the most discussed - and arguably strangest - trend of the year. Born on social media as an aesthetic game, they became an experiment in brow art: brows divided into two sections, sculpted into waves resembling tentacles moving across the forehead. "It’s an act of freedom,” says makeup artist Jenepher Reynolds, "a way to remind that beauty doesn’t always have to be pleasant. It can also be interesting." Indeed, octopus brows are more performance than makeup, aimed at imagination rather than wearability. Alongside them, fox eye brows and fox tox represent the other side of 2025: the pursuit of upward harmony, feline, seductive eyes. The first are achieved with makeup techniques that elongate arches, the second with microinjections to lift them physically. The perfect duality: half of the beauty world plays, the other sculpts. In both cases, the common denominator is the desire to transform. There are no longer boundaries between makeup and body design, expression and intervention.

Brow care: the new skincare

It used to be just tweezers. Today, it’s a whole ritual. Brow care in 2025 resembles a home alchemy lab: serums with peptides, strengthening gels, nourishing oils, and masks enriched with B vitamins, hyaluronic acid, and botanical extracts to strengthen, hydrate, and stimulate growth. Among the most loved products, The Ordinary Multi-Peptide Lash & Brow Serum stands out for its accessible effectiveness, while Augustinus Bader Brow & Lash Serum has become a beauty editor’s must-have. Both work deeply on the follicle, improving density and texture in weeks. For styling, FeatherFix by Victoria Beckham Beauty offers soft hold with definition, color, and shine in one swipe. And Brow Freeze by Anastasia Beverly Hills? A modern classic, setting brows without stiffness. The lingering question: does rosemary oil really work for brows? The answer is less romantic than hoped. Studies don’t confirm concrete results, but the idea is so ingrained in social culture it feels like truth. What really works are formulas with argan oil, biotin, and caffeine, boosting growth and strength without side effects. Miracles come from consistency, care, and a good gel. The 2025 message is simple: eyebrow beauty isn’t just about shape, it’s about health.

Shape, proportion, and small mistakes to avoid

Before reaching for tweezers, it’s crucial to understand that eyebrow shape isn’t about trends or taste, but proportion. Vanita Parti, founder of Blink Brow Bar, summarizes it mathematically: the start of the brow aligns with the nostril center, the arch with the iris, and the tail ends where the eye meets the temple. It’s a small facial geometry lesson that makes the difference between a balanced and an unbalanced face. The golden rule is to avoid overplucking, the mirror-deception habit of removing “just one more hair” until you’re left with 2000s-style brows (with no intention of returning). Over-thinning, especially under the arch, ages and alters natural expression. Focus instead on grooming and definition, blending and filling with fine pencils like Anastasia Beverly Hills Brow Wiz or MAC Pro Brow Definer for realistic hairs without heaviness. For the undecided, TikTok filters simulating different brow shapes and thicknesses are the perfect digital test drive.

The silent eyebrow revolution

We may never have realized it, but eyebrows have become the secret diary of our face. In the ’90s they were super thin, almost disappearing behind minimalist perfection. In the 2010s they exploded: thick, graphic, bold, like a freedom shout after decades of compulsive tweezing. Now, in 2025, they seem to enter a new era of balance. Softer, more aware, more ours. The real revolution: it’s no longer about chasing the perfect trend, but choosing what makes us feel at home on our faces. Some wake up daily, brushing brows upward like a zen mantra. Some lighten them to soften their gaze; some rock slit brows as a statement of independence. Some let them grow in controlled chaos, embracing imperfection as the most sincere elegance. Others, after years of microblading, let them simply grow, without expectations. The beauty of 2025 is that there’s no single aesthetic truth, only a mosaic of micro-stories. And really, it’s not so different from how we change everything else: haircuts, perfumes, loves, beliefs. Eyebrows are our small daily rebellion, both subtle and visible. Perhaps we should stop calling them trends and start seeing them as what they are: a form of expression, a graphic parenthesis evolving with us. The secret isn’t finding the perfect shape, but the one that makes you feel authentic today, even if tomorrow it changes again.