Swarovski perfumes? They will arrive in 2026

The beauty industry is buzzing with news. Following the changes at Off-White Beauty, it is now the turn of Swarovski and Coty, who have announced a long-term beauty license agreement to develop, produce, and distribute a new vision of fragrances. The key words of this partnership? Creativity and innovation. The context? A phase of growth and diversification in Coty’s portfolio, consistently bringing new products, brands, and innovations to the forefront. The first launch? In 2026. 

The world of fragrances keeps expanding

No surprise here. The fragrance industry, including luxury and lifestyle brands with a long tradition, is thriving. This product category is the only one unaffected by the slowdown impacting other sectors of the beauty industry.

Words from Jean Holtzmann, Chief Brand Officer of Coty Prestige

Jean Holtzmann, Chief Brands Officer of Coty Prestige, stated: "We are delighted to announce our new long-term partnership with Swarovski to develop and introduce exciting new ranges of fragrances and beauty products. Renowned for its cutting-edge technology and unparalleled craftsmanship, Swarovski has gained remarkable recognition among consumers worldwide, making it the perfect partner for a global launch across key markets such as EMEA, the Americas, and Asia. This licensing agreement aligns with Coty's successful strategy of focusing on licenses with multi-category potential. We are thrilled to begin working with Swarovski to create truly dazzling beauty offerings that inspire elegance and self-expression."

And from Michele Molon, Swarovski

Michele Molon, Swarovski Chief Commercial Officer, added: "The collaboration with Coty is an important step for Swarovski as it continues to expand its brand into new product categories. This partnership allows us to bring Swarovski's unique positioning of Pop Luxury—a creative, fun, colorful, and joyfully extravagant luxury—into the world of cosmetics and fragrances, leveraging Coty’s extensive expertise in the sector. Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to exploring the endless possibilities this partnership will bring."