Alicia Keys is the protagonist of the new campaign by Mercedes-Benz
The singer tells her story in the new documentary "Pieces"
G-Club
January 27th, 2021
January 27th, 2021
Alicia Keys is the protagonist of a new documentary made by Mercedes-Benz for Cares for what matters, the new campaign for the S-Class starring, alongside Keys, Roger Federer and Lewis Hamilton. In the 5 minutes of Pieces, which alternates live scenes, an interview and images showing private moments, the singer tells her story honestly.
courtesy of Mercedes-Benz
In her beautiful home in California, Alicia talks about her childhood spent in the New York neighborhood of Hell's Kitchen, about her love for music and all the sacrifices she made to make her dreams come true, and how important it is to know yourself, but also to have a purpose and real relationships in your life. While on the screen there are the smiling faces of her husband Swizz Beatz, her two sons Egypt and Genesis and Keys herself who rides a bike or swims, the star of You Don't Know My Name reveals that all really matters to her, even more than the 15 Grammys and the success obtained in twenty years of career, are these little moments and her family.
Care for what matters is something that comes from the heart, it's the truth inside of us, our personal truth. - Said Keys during the launch of the Mercedes-Benz S-Class campaign - It's the simple things that matter the most. The time spent with your family, the support of the wonderful people around us in life and in the community we belong to, and then creating the world we want to see!
The documentary closes with Alicia sitting at the piano in a fuchsia power suit, with the ocean as her set, performing a preview of Love Looks Better, the new single from her upcoming album ALICIA.
