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5 years of WOVO Store

A special birthday celebrated with a merch in collaboration with EST Clothing

5 years of WOVO Store A special birthday celebrated with a merch in collaboration with EST Clothing

It's an important birthday the one that WOVO Store is about to celebrate - with all the appropriate restrictions. Five years have passed since the doors of this safe space opened for the first time, a place where to explore and find out more about sexuality without judgements, where to feel free to try and experiment, always finding an experienced and kind team always ready to give advice. 

To celebrate such a special anniversary, WOVO has therefore decided to create a merch in collaboration with EST Clothing, one of the best-known brands in the Milanese streetwear scene. The title of the capsule collection, ESTASI, refers to an extra-bodily, mystical experience, the passage into a mental state or an all-encompassing emotion. The intention was to broaden WOVO's range of action, to establish a dialogue that promotes the culture of consent beyond the stereotypes related to the world of streetwear. The design of the merch can't go unnoticed, thanks to the richly detailed designs and weaving of swirling bodies the mind of the observer will be able to leave for a mystical and sensual inner journey. 

The collection came to life in these images shot by Giulia Nicolino and Greta Tosoni of Virgin and Martyr, which was in charge also of the creative direction of the shooting, the collective that on Instagram has created a place of divulgation and awareness of issues related to gender, sex and mental health with competence and through an essential, inclusive and recognizable aesthetics. 

The limited-edition T-shirt and tote bag are available in pre-sale on WOVO website, while they'll be available in-store from Saturday, October 3.