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Is Chiara Ferragni the most influential woman in Europe?

From the TV series for Amazon Prime to Chiara's new make-up collection their reign expands

Is Chiara Ferragni the most influential woman in Europe? From the TV series for Amazon Prime to Chiara's new make-up collection their reign expands

The Milanese apartment of Chiara Ferragni and Fedez is now a familiar place to many after the hours spent peering into the many vicissitudes of the couple. Attentive critical eye to every change of look of Chiara, opinions born from the choice of the singer’s nail polish are accompanied by a perennial smile, especially when Leo thinks he has seen Iron Man fly or appears the little Victoria. Yet alongside the family story, Chiara Ferragni is continuing in a climb to more or less unmatched entrepreneurial success: only in the last month she went on the cover of Vogue, became testimonial of Louis Vuitton, announced a series on Amazon Prime as well as continue to manage its brands and collaborations. You are already spending tons of articles on how Chiara often dissimulates - by conscious choice - her business nature behind being a mother and a "simple" influencer, and this seems a winning strategy, because on the one hand it keeps the general public interested in his private life together, on the other it distracts hater and competitor from considering it for what Chiara represents today: the most important woman in Europe. Just to get a boost of self-esteem, here is an overview of Chiara’s latest achievements with Fedez, Leo and Vittoria in the background.


The Ferragnez - The Series

Next December on Amazon Prime will arrive The Ferragnez - The Series, docu-reality that will show the adventures of the most famous family of Instagram between the end of 2020 and the first months of 2021. The cameras will enter the daily routine between work and special moments as if the active stories 24 am were not enough immersive for the public now addicted to the smiles of the children of the couple and from the home scenes. Was there still a need for details about the Ferragnez life? Maybe not, but here lies the genius of the entrepreneur, who recognizes what his audience wants and spontaneously hands him on a silver plate, to be enjoyed comfortably on the sofa.  The countdown for December 2021 has officially started, and the first details of the project begin to emerge, which promises to be a possible hybrid between the Italian identity of Vianello and the glam of Keeping Up With The Kardashians. In the official images taken by the cult photographer, David La Chapelle, Chiara and Fedez are on a roof, behind them, in the darkness of the night broken by neon lights, you can recognize the spires of the Duomo of Milan, of course. Chiara wears a black long dress by Versace (already worn by Kim Kardashian and Elodie at Sanremo 2020), while Fedez and the rest of the family show a classic elegance.


Vogue & Louis Vuitton

After her entry into the Board of Directors of Tod’s on April 9, 2021, Chiara Ferragni rocked the stock market quotations of the brand, even the other luxury giants began to take an interest in the young entrepreneur. Last spring, she was named Bulgari’s global ambassador; from November 2021 she is the new face of Louis Vuitton for the campaign that accompanies the launch of the LV Archlight slingbacks. In the shots taken by Oliver Hadlee Pearch Chiara shows off the latest creations by Nicolas Ghesquière in the Vigna by Leonardo da Vinci in Milan. Along with her is her trusty French bulldog, Matilda. To consecrate the international icon Ferry also came the first cover of Vogue Italia, another dream that becomes reality with "hard work" behind". For her privacy issue, Francesca Ragazzi’s first as Head of Content, Chiara was taken by SCANDEBERGS and interviewed by Michela Murgia. Beyond the prestige of finishing on Vogue, Chiara’s was also a political move: she helped the newspaper in a moment of transition, becoming one of the future allies of the new course of the Vogue publishing process.

Chiara Ferragni Brand

"No one will remember your name in six months," many said when a young, enterprising wannabe posted her first look on a blog called The Blonde Salad. Twelve years later, Chiara has built a small empire (it is estimated that in 2020 the three companies she heads had revenues of almost 20 million euros) that is constantly being enriched with new items. Increasingly determined to make TBS a true lifestyle brand, the digital entrepreneur is adding new products. Since last March, Chiara has launched a line of baby and kids' clothing, inspired by the birth of her second daughter; the Eyepocket bag, sneakers and a series of outfits from the FW21 collection; the first line of jewelry; a capsule of stationery with Pigna; a limited edition Nespresso collaboration. Is that all? Of course not. Chiara has just presented her first make-up collection, which will soon be available exclusively in all stores and on the e-commerce of the Douglas Perfumeries and on The offer, which reflects the idea of empowering beauty, includes seven main products ranging from eyebrow gel to mascara, from lipsticks to eye shadow.


Baby Vitto e Lello

In addition to the series for Amazon Prime and work successes, in the Ferragnez household the biggest news of 2021 was definitely Victoria. Eagerly awaited by fans and Instagram addicts like not even the heir to the throne of England, baby Vitto happily made a year that started out complicated. Born last spring, the little one with reddish hair and big blue eyes has tenderly invaded the kingdom of Leone. Lello and the rest of the family had to deal with feedings, sleepless nights, crying, seasonal illnesses (and lots of 3/4 birthday cakes too!) and everything else that comes with having a newborn around the house. Result? Diffidence from her brother, heart-eyed Fedez for the little princess, lots of new posts and a shower of baby outfits.


Back to sexy

The image of Chiara Ferragni is more multifaceted than it may seem: a careless eye might not notice the successful businesswoman who moves capital behind a wardrobe full of mini-dresses, extremely trendy garments, naked legs and a sexy back to after two pregnancies that envy many. As demonstrated by wearing the mesh shirt with golden nipples Schiaparelli in Paris, the Maille Pralù by Jacquemus and mini outfits Versace Chiara does not give up her femininity, indeed she shows off with disinterest and coolness, always showing herself in all her beauty, in a dissonant approach to his role as a business woman, mother of two children and wife. She knows this, knowing her audience well, and exploits it in her favor embodying values much closer to female empowerment than those preached by many Italian feminists. A part of that aesthetic strategy that - together with that of the image of the perfect family - helps to create its public image other than the successful business woman that guarantees to be taken seriously by the audience that interests it professionally and be seen as a reference point in the field of lifestyle, fashion and aspiration of life throughout Europe, if not in the world.