DKNY announces partnership with Hailey Bieber The global face of the brand

DKNY announces a bold and exciting partnership, presenting Hailey Bieber as the brand’s new global face. The collaboration marks a new chapter for the label, rooted in New York street style and redefined through Hailey’s lens: timeless, confident, and naturally cool. A contemporary muse and a force of nature, Hailey brings with her a unique combination of confidence, creative vision, and instinctive style that resonates worldwide. A successful entrepreneur, model, new mother, and undeniable fashion icon, Hailey seamlessly bridges fashion and art, business and glamour—always staying true to herself. In the campaign, Hailey’s personal style takes center stage. Each look captures her instinctive sartorial sensibility in blending past and present, combining reimagined classics from the DKNY est. 1989 capsule with modern silhouettes from the seasonal collection.

The new DKNY campaign with Hailey Bieber in the words of Jeff Goldfarb

"We are thrilled to have Hailey as the global face of DKNY. Beyond her incredible career success, her style is aspirational yet accessible, and perfectly embodies our brand ethos. Hailey radiates an incredible energy with her attitude and style, which represent the spirit of New York," says Jeff Goldfarb, Executive Vice President of G-III Apparel Group. A structured black blazer layered over a crisp white shirt—and relaxed denim paired with chunky loafers—captures the essence of off-duty style. A reimagined varsity jacket with neon lettering evokes nostalgia with an urban edge.

An oversized denim jacket paired with jeans exudes lived-in sensuality, while an oversized Glen plaid blazer styled with sculptural layers reinvents modern tailoring with Hailey’s signature touch. Voluminous outerwear contrasts with body-hugging pieces, creating a relaxed allure. On Hailey, a black faux-fur coat and a glossy brown leather bomber become staples of refined street style. She moves effortlessly between the season’s key accessories—the new Hadlee Bag, the Paula Commuter Tote, and the iconic archival Chana ’89—each making a bold style statement. Completing the look is the ultimate symbol of New York: the New York Yankees cap, reimagined in an official collaboration with the DKNY logo.

The photographer is Mikael Jansson

Shot by Mikael Jansson in an industrial space that reflects the city’s raw aesthetic, the campaign highlights how Hailey brings DKNY’s original attitude into the present. Pops of the brand’s signature Taxi Yellow appear throughout, tying the campaign back to the label’s DNA. Jacki Bouza, SVP Global Marketing and Communications at G-III Apparel Group, states: "The DKNY Fall 2025 campaign with Hailey captures the brand’s iconic and timeless style, bringing the energy of New York to a global audience."

The creative minds behind the campaign

Behind the scenes were captured through the fresh and dynamic eye of Tyrell Hampton, while styling was curated by Clare Richardson, who translated the brand’s identity into sophisticated and contemporary looks. Creative direction was led by Trey Laird, orchestrating the visual storytelling with coherence and impact. Completing the vision were James Pecis on hair and Hannah Murray on makeup, whose artistry enhanced the elegance and personality of the protagonists.