Vaquera launches Classique Perdu: its first perfume An aromatic and floral fragrance that will bring back blurred memories

Vaquera launches Classique Perdu: its first perfume An aromatic and floral fragrance that will bring back blurred memories

There are fragrances that strike you with their incredible uniqueness, and others that feel like déjà vu: familiar, yet almost a blurred memory that’s hard to place. Classique Perdu, the debut perfume by Vaquera in collaboration with Comme des Garçons Parfums, definitely belongs to the latter. It’s as if you had already smelled it as a teenager, it recalls the glossy pages of your mom’s ’90s magazines, the scent of freshly blow-dried hair, and the air inside the car where you spent your childhood. It’s a nostalgic fragrance, one that doesn’t aim to please everyone, but instead brings back memories that feel both deeply personal and strangely universal.

Classique Perdu: The Notes

Vaquera launches Classique Perdu: its first perfume An aromatic and floral fragrance that will bring back blurred memories | Image 584594

Classique Perdu is not your typical pretty floral that blends into a thousand others: it’s a fragrance designed to throw you off. The opening is fresh yet sharp, with lavender, tomato leaf, blackcurrant, and even a permanent marker accord. In the heart, things soften with clary sage, iris, and rose, adding a more familiar touch. The base reveals storax resin, sandalwood, suede, and synthetic molecules like Sympep and Evernyl. It’s not the kind of perfume that makes you think about how nice it smells, but rather: “Where have I smelled this before?” And that’s when the obsession kicks in, trying to pin down exactly what it reminds you of.

A Collectible Packaging

Vaquera launches Classique Perdu: its first perfume An aromatic and floral fragrance that will bring back blurred memories | Image 584591

Vaquera doesn’t go for the classic fragrance with jewel-like, elegant packaging, mainly because that’s not part of the brand’s aesthetic. Instead, they opt for a transparent box plastered with stickers and barcodes, filled with ordinary packing peanuts. A deliberately cheap look that turns imperfection into a statement and clearance sale into an object of desire.