The most influential and fashionable celebrity couples of the moment

Celebrity couples are the new influencers. Think about it. Take two people who are already famous, beautiful, talented, with their own following of avid fans, perhaps brand ambassadors or, as often happens, founders of successful brands, and you have a perfect war machine capable of moving not only the flow of gossip or social media, but also branded sponsorship, purchases, trends and fashions. The most striking example is the relationship between Kanye West and Julia Fox, chronicled by the stars themselves to the tune of outfit changes (from Balenciaga to Schiaparelli) or with real editorials in Interview Mag. But without going to such extremes of media exposure, there are plenty of power couples that we all follow on a daily basis, spying on their every move on social networks and trusting their taste and credibility in terms of fashion, beauty, art and so on.  Chiara Ferragni and Fedez have helped us overcome any residual qualms about wearing white socks with flip-flops or nail polish regardless of gender; Megan Fox and Machine Gun Kelly have helped us rediscover our nostalgia for pop-punk Y2K; while the shots of Rihanna and A$AP Rocky announcing they are expecting a baby have made us feel the need to add baggy jeans and a pink down jacket to our wardrobe.

Here are the power couples who, according to Stylight, are dictating the trends and styles of the last few months.

Chiara & Fedez

The Italian mainstream audience has not been so excited about a celebrity couple since the (now distant) days of Sandra and Raimondo or Albano and Romina. With their Instagram accounts, Chiara Ferragni and Fedez bring millions of followers and onlookers into a life constantly in the spotlight, made up of glamour and boredom, super cute children and intrusive relatives, fashion shows at Paris Fashion Week and evenings spent on the sofa watching yet another Lion King re-watch. A continuous game of ups and downs that reached its peak during the lockdown and in The Ferragnez - The series, but which is also the social fairytale of the love story between two opposites who have become a couple capable of influencing public opinion, but also the country's fashion trends. A few examples? Although he doesn't belong to the soft boys' aesthetic, Fedez has become one of the spokesmen for genderless fashion, also thanks to his multicoloured manicure (often by @unghiedellamadonna) and the line of nail polishes launched with Layla Cosmetics. Chiara, on the other hand, is working hard to expand her company into a lifestyle brand and, with the beautiful Schiaparelli outfits she has been sporting recently, is one of the celebrities who are helping to bring the French Maison back into the spotlight. Together they are a sort of war machine able to increase searches for the search term "Ferragnez" by +900% in just one year or to multiply clicks (+722%) on Stylight for "Versace" since 2018 when they started wearing the brand's garments on the most important occasions of their lives such as the custom shirt that the rapper chose for Sanremo 2021 and revealed the initial of his daughter's name, Vittoria.

Rihanna & A$AP Rocky 

Rihanna and A$AP Rocky are the hottest couple of the moment. They have just announced that they are expecting their first child together with a series of street style snaps shared on social media that immediately went viral. The same level of popularity and hype that has accompanied them since their official debut as a couple on the red carpet of the Met Gala 2021, which coincided with more clicks on Google for their names together, +78% for "Rihanna and A$AP Rocky", compared to just +61% for "A$AP Rocky" and +25% for "Rihanna". While Riri's work success knows no down moments, so much so that Stylight searches for "Fenty Beauty" increased by 3,396% between the last two weeks of December 2021 and the first two weeks of January 2022. Although there were no more official public appearances, since then every paparazzo has triggered the hot couple trend alert, capturing  every their romantic date or every their exit from clubs and restaurants. Apart from the fact that the protagonists are two international stars, what makes these private moments, part of every couple's routine, even more interesting are the outfits. Their style choices are eccentric and mix luxury pieces with others of a more street mood, varsity jackets (+25% clicked on Stylight in January 2022) and Vans (+15%), furry bucket hats and leather jackets, baggy jeans and waxed tracksuits (+68%). 

Zendaya & Tom

Rumors of their possible romance started running as early as 2016, while the two were on the set of Spider-Man: Homecoming, but only exploded in the summer of 2021 when Zendaya and Tom Holland were spotted exchanging a kiss in the car. Although their relationship is now obvious, neither star has officially confirmed it, choosing to defend their privacy and limiting themselves to a few jokes or indirect references during interviews. Nonetheless, their popularity has skyrocketed thanks in part to the promotional tour for Spider-Man: No Way Home, with the number of Google searches for "Zendaya and Tom Holland" increasing by 900% after the December premiere, and for their individual names by 614%. The various international premieres of the Marvel film, and in particular the London premiere last December, have helped to consecrate the two young actors as fashion icons. For their appearance in the British capital, Tom wore a total Celine look, while Zendaya wore a grey wool double-breasted jacket from Alexander McQueen Spring/Summer 22 collection, embellished with a cascade of three-dimensional crystal details, matched with thigh-high Arc boots. The result? On Stylight there was a +34% increase in clicks for rhinestone socks, +139% for glitter blazers, +18% for leather bomber jackets and +32% for square-toed chelsea boots with heels.

Megan & MGK

Together, Megan Fox and Machine Gun Kelly are definitely explosive. They're a mix of pop-punk, glamour, hotshots and passionate kisses. They met in 2020 on the set of the movie Midnight in the Switchgrass and fell madly in love, so much so that she said: "Loving him is like being in love with a tsunami or a forest fire. The intensity of merging with him is just overwhelming, and the threat it poses is so powerful but so beautiful that you have no choice to surrender with reverence and with gratitude." Their relationship created great hype around the couple, driving Google searches for "Machine Gun Kelly & Megan Fox" up +1,567% in January 2022 compared to the same period the year before, but it also brought back to popularity, along with Gen Z's Y2K nostalgia, Jennifer's Body actress scoring +464% clicks for her name. Then this January MGK got down on one knee in front of Megan, under a huge Banyan tree, and proposed to her, giving her a ring with an emerald and a diamond entwined, symbolizing their two souls united by love. Another cult moment shared by the couple? The launch of Machine Gun Kelly's UN/DN LAQR nail polish line. For the occasion, the two appeared wearing a chain that held them together through their nails, sparking interest in body chains (+200% on Stylight), chin jewelry and full finger rings (+109% and +309% on Google).

Hailey & Justin

If Raymond Peynet would have created his famous boyfriends today instead of after the war, he would probably have been inspired by them or, rather than a series of illustrations, he would have opened an Instagram page full of images in which the Biebers kiss or walk the red carpet wearing a very stylish outfit. Yes, because Hailey & Justin Bieber have it all: they are beautiful, rich, famous, cool and very much in love. For sure, it's also thanks to these young newlyweds (remember Hailey in the Off-White custom-made lace dress, created for her by her friend Virgil Abloh?) that in the first weeks of 2022 Google searches for the term "Couple outfit" increased by +23% compared to the final 2021 searches. Every item they wear becomes instantly trendy, no matter if it's a simple beanie (+22% clicks on Stylight) or a leather blazer (+47% clicks on Stylight). Now that Hailey has gone from blonde to brunette with lighter highlights, how much do we want to bet that many girls will copy her or at least click "Hair frosting" on their keyboard? 

Zoë & Channing

Zoë Kravitz and Channing Tatum are perhaps the last two stars we would have imagined becoming a couple, and yet, together they are super cute. You watch them cycling around New York, walking hand in hand or having lunch at outdoor tables in a restaurant like two ordinary guys in jeans and t-shirts, and you feel an instinctive sense of sympathy, a kind of affection. This relatable air helped drive a +210% increase in Google searches for "Zoë Kravitz Channing Tatum" between when their story was made public last August and late September. Known for her innate sense of style, mixing luxury and second-hand pieces with a boho rock chic mood, when with the Step Up actor, Zoë prefers more basic pieces such as tank tops (+57% clicked on Stylight) worn strictly without a bra and low-waisted trousers (+52%). Channing also opts for casual looks, made up of oversized t-shirts (+109%) and baggy jeans (+25%). These are essentials that many of us have in our wardrobes, although we can't forget how cool the two actors looked at the Met Gala 2022, he in a black dinner jacket and she in a crystal Saint Laurent dress.