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Foot Locker appoints Melody Ehsani as creative director of women's business

And launches an international platform to close the gender gap in streetwear culture

Foot Locker appoints Melody Ehsani as creative director of women's business And launches an international platform to close the gender gap in streetwear culture

Foot Locker announces two important changes and takes a step toward women empowerment: appointing Melody Ehsani as creative director of the women's business and launching Behind Her Label, a new platform that aims to narrow the gender gap that exists in streetwear design. 

Melody Ehsani is a driving force behind empowerment and equality for all individuals. - Said Alexis Stoll-Scigliano, director of brand marketing for Foot Locker Women and Kids - Foot Locker is thrilled to appoint Melody to creative director of the women’s business, where she will bring her entrepreneurial spirit and streetwear experience to the women’s team.

Ehsani started her career making shoes for Prince, before rising in popularity with her plexiglass jewelry made special with messages of empowerment and loved by celebrities like Alicia Keys and Rihanna. In 2017, from her store on Fairfax Avenue, she also launched a clothing line, an offering of sweatpants, sweatshirts and tube socks featuring the monogram "ME" and a small rose. That same year she partnered with Reebok for a capsule collection that paid homage to iconic women like Egyptian Queen Nefertiti, while collaborations with Nike and Jordan crowned her the coolest trendsetter in the streetwear world. Her Jordan 1 in mismatched colors, adorned with a gold watch and inscriptions such as "If you knew what you had was rare, you would never waste it," has become the most hyped women's sneaker in the resell market, where it sells for 10 times its original price.

In her new role as creative director, Ehsani will curate a monthly selection of Nike and Jordan products, and launch quarterly apparel capsule collections designed specifically for Foot Locker, in-store and online and inspired by the world of basketball. The first drop will come in June 2021.

The second news about Foot Locker is the presentation of Behind Her Label, an international platform that aims to close the gender gap in streetwear culture by providing resources and offering a space to emerging designers. Each collaborator will create an exclusive collection of products that will be sold in Foot Locker stores in their hometown and on Foot Locker EU e-commerce. The first to inaugurate the project is London-based Aida Kiraya aka Afro Kickz who will create a capsule collection of 75 pairs of Vans inspired by her African heritage, 50 of which will be available for sale at Foot Locker starting in April.