Trallallero Trallallà: a dive into Brainrot culture

No matter how much time you've spent training your algorithm with content that reflects your personality and preferences, we're pretty sure Italian brainrot memes have found their way onto your feed too. It’s like a sprinkle of chaos has been scattered over our social profiles, leaving us with more questions than answers. If you're wondering why a video of a shark in Jordans has millions of likes and why luxury brands or football teams like Atlético Madrid are using it for their marketing content, chances are you still don’t know the story of Trallallero Trallallà and his quirky crew. This peculiar image, which first appeared on TikTok earlier this year, features a bizarre-looking shark, whose digital fate is intertwined with an equally peculiar audio track: a robotic voice singing a seemingly nonsensical tune completely unrelated to what’s happening on screen. The most curious aspect of this phenomenon lies in its creator - an anonymous TikTok user who drew inspiration from a totally random combination of Italian phrases. Despite their lack of meaning or logical connection, these phrases rapidly went viral. But the Brainrotverse doesn’t end there. On the contrary, it’s full of eccentric and unexpected characters invading feeds with their sheer weirdness.

What brainrot means on TikTok

Before diving deeper, let’s define brainrot more clearly. The term brainrot refers to a type of content that, while often of questionable visual or audio quality, holds such a bizarre and magnetic charm that it captures users’ full attention. Especially for Gen Z and Gen Alpha, brainrot isn’t viewed as literal "brain decay" (though the name is clearly ironic), but rather as a form of digital addiction, a compulsive need to consume chaotic, illogical, often amateur-made content that is strangely engaging and impossible to ignore.

Trallallero Trallallà: a dive into brainrot culture

The stars of this viral trend are AI-generated hybrids. You can mix different animal species - like Trippi Troppi Troppa Trippa (a colossal cat-shrimp) - or combine animals and objects, like Bombardiro Crocodilo (a fighter jet with a crocodile's head). The key is choosing an onomatopoeic name and pairing it with a kind of nursery rhyme. Their names are often inspired by Italian sayings or idioms. Some of them have reached the top of the global meme charts, gaining popularity around the world. The hashtag #italianbrainrotanimals is currently super viral, and many Spanish and American accounts are conducting random street interviews to determine the fan favorite among these characters. Things are getting so serious that some trend fans have decided to create an encyclopedia documenting all existing brainrot animals, which is constantly being updated.

Top 10 most popular brainrot memes:

1. Bombardiro Crocodilo

2. Trallallero Trallallà

3. Tung Tung Tung Sahur

4. Lirilì Larilà

5. Ballerina Cappuccina

6. Shimpannzini Bananinni

7. Cappuccino Assassino

8. BombiniGusini

9. Vaca Saturno Saturnita

10. Trippi Troppi Troppa Trippa

How to create your own brainrot

From Ryanair to Loewe, brands are racing to claim their favorite brainrot characters for marketing campaigns. But what if we told you that you can create your own personal brainrot? To create it, all you have to do is think of an interesting hybrid so you can propose it to artificial intelligence. You can try generating the image with ChatGPt, Gemini or Microsoft Bing. After that you will have to come up with a short, no-sense and catchy name, perhaps with repetitions. Associate your character with a mysterious or scary ditty and come up with a nursery rhyme to have the robotic voice you find on TikTok read. The game is coming to an end, just one step away from mixing the cocktail of virality: storytelling. Well, yes, just like a sitcom, brainrot creatures become protagonists of silly, entangled plots that win the hearts of audiences. A perfect example? The love story between Ballerina Cappuccina and Cappuccino Assassino, hindered by the jealous sister Espressona Signorina. Now that you know everything, it’s time to contribute to the Wikibrainrot with your own creations.