What to wear to a wedding in 2025

You’ve received the invite, double-checked the location, stalked the bride on Instagram — and now you’re facing the one real question that matters: “What to wear to a wedding in 2025?” No panic: you’re not alone in your wedding guest outfit crisis. But know this: in 2025, the right style advice doesn’t come from your stylish bestie or a glossy magazine, but from… Klarna. Yes, the global payments and AI-powered shopping platform is now also decoding the fashion color codes for wedding fashionistas. And it’s telling us one thing: Italian wedding guests have stopped asking for permission. They wear what they want. Red, black, or even a ceremony jumpsuit that would make Princess Peach jealous.

What to wear to a summer wedding in 2025

Spoiler: the wedding etiquette rulebook is dead. Long live self-expression (in shocking red)

According to fresh data from Klarna, Italian wedding guests aren’t afraid of stealing the spotlight from the bride. They want bold colors and statement silhouettes. Leading the pack? Shocking red. Once the color of scandal at religious weddings, in 2025, red wedding guest dresses are up +445% year-on-year. A fashion rebellion? Maybe. Or maybe it’s the season of style freedom. Either way — this is the year you show up dressed in flames (figuratively).

Black to a wedding? Welcome to the dark side

Another rule shattered: black for weddings. No longer a symbol of mourning, but pure, essential modern elegance. Just ask Kendall Jenner or Lupita Nyong’o. With +315% sales compared to April 2024, black wedding outfits are back and bolder than ever. Italian invitees are finally ready to welcome the darkness in style. Bonus: who doesn’t have a timeless little black dress to renew with some new accessories, ready for a last-minute wedding invite?

The classics evolve (but never fade)

If color scares you, don’t worry: the classic wedding colors are still going strong. Navy blue (+294%) and green (+224%) remain favorites, while pink (+216%) is getting a bold, futuristic update. The real soft star of 2025? Butter yellow, delicate, brunch-approved, and camera-ready (+87%). As seen on the runways of Chanel, Jacquemus, Stella McCartney and Chloé and already worn on the red carpet by stars such as Lupita Nyong'o, Selena Gomez, Taylor Swift, Nicole Kidman, Dakota Fanning or Sabrina Carpenter.

Drapes, ruffles & floral prints

Ceremonial fashion embraces the revival of Greek goddess silhouettes: chiffon, pleated, floaty cuts and ruffles. The models look like they came straight out of Dior, Schiaparelli, Rabanne or Elie Saab collections. But the romance doesn't stop there. Long floral-print dresses have exploded (+228%), complicit in the desire to feel a little bit like Cynthia Erivo and a little bit like Jessica Chastain, who for their social events have often chosen floral patterns seen in the collections of Monique Lhuillier, Versace and Etro. Perhaps Miranda Priestly would not share this enthusiasm, but after all, she is not the one who has to stand three hours in heels fighting with Aunt Lucia over the third slice of wedding cake.

Jumpsuit: comfort wins couture

The surprise trend? The elegant wedding jumpsuit. The lace version exploded with +594%, the chiffon version flies at +480%. It's not just a matter of comfort, it's a change of perspective: the pant becomes the protagonist and the top is already included. Just add the right accessories, a glowy make-up and the jumpsuit guest might even make it into the top 3 of the best wedding looks, triggering the envy of the bride, all smothered in her gown with its tight bodice and fluffy skirt like a meringue.

Bridesmaids 2.0: matching looks

Don't call them “bridesmaids” anymore if it sounds out or if you're reminded of the awful creations from the rom-com 27 Dresses, but the trend of matching dresses for friends has caught on (+115%) and now has the flavor of (hopefully) shared elegance. A perfect mix of tradition and new fashion intimacy, which works even in the most glossy wedding pictures. And, if the models chosen by the bride are not quite the height of chic, you could always dream of meeting a handsome guest who looks like James Marsden and proposes to escape the party for a romantic walk under the stars.

A new wedding style code

What does Klarna’s data tell us? That even if it’s not your wedding, it doesn’t mean you should fade into the background. Whether you choose a shocking red gown, a butter yellow look, a power jumpsuit, or a timeless navy dress, the goal is simple: express yourself. In 2025, the wedding dress code isn’t about rules — it’s about freedom. Less tradition, more personality. Because even if you’re just a guest… your wedding guest outfit can still be unforgettable.