5 aesthetic trends for 2023

Trendalytics returns to analyse what's happening in the fashion industry and culture at large. Between 6-zero searches on Tik Tok, TV, lifestyle and home decor, there are five new trends you should delve into to avoid being caught unprepared. The reference to the past is always evident, but there is also plenty of room for new technologies that create useful materials and hybrid accessories. Between minimal cuts, geometric prints, maxi bows and candy-effect colours, here are the new trends you should study and adopt.

Classic core

With an impressive 3 million views on Tik Tok, she dusts off minimalism not only in fashion but also in the world of beauty and décor, casting an eye towards sustainability, second-hand and upcycling. Cult classic staples include Sailor jeans +67%, varsity jumpers +37%, leather loafers +22%, white tank tops +20% and white t-shirts +6%, but also blazers +13% and trench coats +12%. Prints want the impeccable pinstripes or full-bodied fabrics, the leading brands are Dries Van Noten, Bottega Veneta, Jil Sander, The Row and Tibi.

Elevated indie

No, it's not indie sleaze, but a more sophisticated take on the looks of Khaite, Versace, Gauchere, Cormio and Saint Laurent. Research shows that the favourite pieces of this new micro trend are moto jackets (+5%), acid wash denim (+48%), denim maxi skirts (155%) and cargo trousers ( +57%). In terms of prints, there is a clear preference for herringbone and checks, while colours, however sombre, range between burgundy, black, anthracite and olive green. The celebrities of reference? Olivia Rodrigo, Megan Fox, Billie Ellish, Sky Ferreira.

Sartorial sensibility

Do not be swayed by the 95 thousand views on Tik Tok, because they are still shy of the trend's unabashed desire to show itself in all its fullness. If the focus is on details, bows +97%, feathers +84%, appliqued flowers +6%, the garments do not hold back either and want bobble hem +3%, full skirts +12% and lots of stone rich jewellery +4%. Prints are naturally floral or jacquard, colours are more than sherbet, they are soft pastels, pinks, light blues, butter yellows, reference brands Giambattista Valli, Acne Studios, Loewe, Collina Strada and Simone Rocha. Other references include Sofia Coppola's Marie Antoinette, Bridgerton and Emily In Paris.

Instruction Manual

Sophisticated futurism meets utilitarian tradition. The result is an aesthetic that wants puffer waistcoats +62%, cargo trousers +57%, hybrid shoes +31%, bags +31% and bomber jackets +4%. Nylon and twill fabrics are often dazzling. The brands that represent the "core" well are Blumarine, Andrea Adamo, Christian Dior, The Attico and Dion Lee. This is a trend that has also been seen in recent seasons, but it is influenced by new technologies. The best example is hybrid shoes, a mix of trainers and walking shoes, and Crocs and heels.

Retro mix

Like a recipe, they take the hottest elements of decades past and wear them with a mix-and-match game that makes the old style absolutely current. Tik Tok, with its 16.3 billion views, confirms this, as do the catwalks of Atlein, Miu Miu, Bally, Alyx and Jacquemus. From 80s pop to 60s psychedelic prints to 90s minimalism and jazzed up with geometric prints, maxi stripes and florals, the retro mix is already on everyone's lips. The most coveted items include knee-high boots (+57%), varsity jacket (+38%), skorts (+18%), A-line dress (+9%), bootcut denim (+4%).