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Zara launches "Lime Glam", its first solo collection in the Metaverse

Eye-catching, neon items that can be bought both virtually and physically

Zara launches Lime Glam, its first solo collection in the Metaverse Eye-catching, neon items that can be bought both virtually and physically

After the experience of a few months ago in partnership with Ader Error, Zara returns to the digital universe created by the Zepeto app to present its first solo meta-collection "designed to be worn both inside and outside the virtual world". Lime Glam comprises a series of Instagram-friendly pieces inspired by "psychedelia, endless nights and futuristic sparkles", available as limited editions both in the Metaverse and in the Spanish brand's physical stores. Zara decided to opt for this dual mode of purchase to expand the customer experience as much as possible:

"This project reflects a new way of thinking, a community that aims to expand boundaries and embrace its own unique identity and personality."

The new phygital collection has a vibrant color palette revolving around lime green, with small hints of raspberry pink invading accessories such as woven straw bags, platform sandals, eye shadow palette and nail polishes. Among the highlights of Lime Glam are the draped mini dress, the bra top and the selection of denim items: from the classic jacket to the jumpsuit with cut-out details, from shorts to iridescent jeans.

To make the experience in the Metaverse as complete as possible, in addition to accessories and clothing, users will also be able to purchase a branded wall, a floor and a photobooth. In addition, they can test their styling skills by creating three outfits and entering the ZaraXZepeto competition. Up for grabs for 50 lucky people are 10,000 coins to use inside Zepeto.

Zara's Lime Glam collection is already available on the Zepeto app, as well as the Spanish brand's stores and on the website. Prices range from €5.95 for nail polish to €39.95 for the denim jumpsuit.