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Chi sono i power dressers del 2021?

No, non c'è Kim Kardashian

Chi sono i power dressers del 2021? No, non c'è Kim Kardashian

2021 was the year of the return to social occasions for everyone, but especially for celebrities. After a forced stop the red carpets are finally back and with them the outfits made to amaze the eye of those who watch, from the press to the social public. If during the pandemic one of the most popular sofa sports was to judge the custom made clothes that parade on the few active catwalks, even in 2021 the hunt for the best dress or the worst dress is definitely continued. Following Lyst’s charts, nss identified the characters that attracted the most research and talked about it this year, especially after public releases. Both because of the personal style and the skill of the personal stylist able to design behind the imagination of the public figure a coherent look for every occasion the characters listed by the shopping platform are really influential and have shaped the interest of the public and online sales in 2021. And no, you won’t find Kim Kardashian on the list in Balenciaga, even though the famous influencer was recently crowned Fashion Icon at the People’s Choice Awards.


Zendaya is experiencing a moment of particular professional success, and his every choice in fashion is a success also thanks to his personal image maker Law Roach. Lyst recorded a 222% increase in searches for "yellow" in less than 24 hours after his appearance at the 2021 Oscar ceremony in a custom Valentino dress, and a +190% search for Balmain after the unforgettable red carpet of the Venice Film Festival of the actress in a tight fitting dress, wet effect that has sculpted her silhouette in the eyes of everyone who was watching.

Dua Lipa

The singer has a real rockstar mood and her personal aesthetic  is always able to synthesize trends using as platform her Instagram profile, which catalyzes the attention of 76.4 million followers. During 2021 he has frequently attracted the attention of the public and online research with his looks: accomplice of the renewed success of butterflies as a Y2K symbol  (also in the recent collaboration with Puma, Flutur, which in fact means butterfly in his native language) was able to increase research on Lyst by +108% for the choker that completed the full outfit Vivienne Westwood worn at BRIT Awards 2021, but it was his presence as a protagonist of the campaign Versace F/W 2022 to have exorbitant results, earning a +94% in 24 hours for the winter collection and a +245% search for the brand directed by Donatella herself.

Lil Nas X

When in 2019 "Old Town Road" became the Platinum Record obtained in record time of 11 months, Lil Nas X was only at the beginning of its journey. Role model of a generation of musicians who talk openly about sexuality, surpassing the rusty canons of the world of hip-hop and toxic masculinity, Montero continued to speak for himself with his collaboration with MSCHF in 2021, that has reached more than 669k mentions for the "Satan Sneakers", including infringement charges by Nike and a drop of human blood inside the shoe. When he then wore a floral suit from the country vibes by Richard Quinn at BET Awards 2021, his popularity meant that the growth of organic research for the English brand rose to 74% in 24 hours on Lyst.

Hailey and Justin

The complicity of Bieber also transpires from the complementary looks worn by the couple on several occasions, from the black-tie party to the exit to have a coffee in Downtown and enthuses users of Lyst: In July, when Hailey wore a dress by Alessandra Rich, interest in the brand on Lyst increased by 168% in 48 hours. The balanced taste between high fashion and young emerging designer lines is aligned with the cool-radar of American cuties and makes that brands that enter their wardrobe, like the Venice Beach brand ERL, gain popularity, to the point of becoming one of the 10 hottest brands of the year according to the online shopping platform.

Kai Exo

After leaving the Korean boyband EXO with whom he began the climb to success to pursue a solo career and fully embrace his superstar status, Kai in 2021 collaborated with Gucci, becoming the first Korean celebrity to create a collection with the Italian fashion house. The capsule collection combines softboi aesthetics and the iconic GG motif, and has collected a +242% online search for Gucci on Lyst in April, demonstrating the impact of the star in Europe.

A$ap Rocky and Rihanna

When it comes to power couples the image of Rihanna and Asap Rocky appears by default. From the first video clips 2013 the two have gone from being friends shopping together to officially becoming a couple, after A$ap’s statements this summer. For style and business ventures in the luxury world, the two have always been fashion landmarks in the hip-hop scene, and their public outings have driven online searches since July 2021, when Lyst recorded a +86% in online searches for "top corset" and "leather bustier top" and a +43% for "combat boots" after the leak of a photo of the two in the Bronx. After the Met Gala 2021 then the status of "fashion Killas" rose to the stars.

Tyler the Creator


In a particular balance between dapper, kidcore and personal style that mixes rap roots and haute couture influences, Tyler The Creator is on the 2021 Power Dressers list thanks to the new aesthetic that accompanied his latest album, CALL ME IF YOU GET LOST and in particular to his performance at BET AWARDS 2021 in which he increased research for the ushanka hat, the fur hat he wore at the night, by +75% in 24 hours on Lyst. The picture is completed by the fluid coexistence of contrasting elements such as moccasins, sweater vests, leopard prints and pastel colors that blend together in the evolving image of the rapper, already strong and marketed by its line GOLF LE FLEUR, often sold-out at every drop, that in the last year has grown in online popularity of +125%.

Harry Styles

Since Styles and Michele started to work together (and then include the future wife of singer Olivai Wilde), every outfit of Harry by Gucci is a resounding success. The image of the former front man of One Direction has been transformed by the creative director of the Italian fashion house, who has consecrated it as an icon of a new masculinity: two looks of Grammys 2021, the first a white suit accessorized with a lilac boa and the second a leather suit, have increased online searches for feathers by +1500% and leather pants by +100% in less than 24 hours, as well as wanting anyone to see a man on the street wearing a lilac boa with a smile on his face.


2021 was definitely the year of the renaissance of the celebrities of the 90s, proving that true fashion icons never go out of fashion. The singer catalyzed the attention of the web before in January, wearing a Chanel suit at the Presidential Inauguration in January which saw online searches for the brand increase by +86% and +116% for the long white coat, needed to recreate the outfit. The backfire with Ben Affleck did the rest.

Lady Gaga

The singer has been a power Dresser since she started to appear in the star system, but in 2021 she contributed particularly to the notoriety and increase of the online interest of brands with which she collaborated. First of all, Gucci, with whom although not collaborating, has formed a partnership that goes beyond a contract: in giving the face to Patrizia Reggiani in the documentary film that follows the events of the Italian family has made the name of the brand even more powerful. The leaked photos in the summer in which Gaga wears a scarf with a logo during a scene, warmed the engines for the incredible notoriety of the film, raising the search online for Gucci scarves by +67%. The same thing happens for +117% of searches for Valentino when he leaves his hotel in New York with a dress directly from the haute couture catwalk of Pierpaolo Piccioli.