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Bottega Veneta FW20 campaign

A night trip through the snowy Alps

Bottega Veneta FW20 campaign A night trip through the snowy Alps

Not just yachts, luxury cars suspended in the air, gigantic gold chains or Los Angeles terraces. Bottega Veneta's new advertising campaign reworks in a new way the aesthetics explored so far by the visual communication chosen by Daniel Lee for his brand. Again signed by Tyrone Lebon, the new shots feature Quinn Mora, Abbey Lee, Mona Tougaard, Sascha Uhlemann and Tobias Dionisi, portrayed at night in the snow. No frills or other eye-catching details, the focus is all on the FW20 collection

The noir atmosphere, the same mood created during the Milanese fashion show, highlights the rigorous and tight-fitting silhouettes of the tailored suits and bodycon dresses, but also the dramatic touches given by the fringe decorating coats, maxi-cardigans in wool, Fringe crisscross bag and by the bright colors. Symbols of this new minimal luxury are the enveloping long dresses, which follow the body, like the red sequins one worn by Quinn Mora with the new Bv puddle, the season must-have rubber rain boots, or the kiwi-colored knitwear worn by Danish model Mona Tougaard.