90s New York street fashion in the new Nike 'No Cover' collection
Designed with Olivia Kim and modeled by Megan Rapinoe and Binx Walton
G-Club
October 18th, 2019
October 18th, 2019
Olivia Kim, vice president of creative projects at Nordstrom, has joined forces with Nike for No Cover, a collection full of bright colors and 90s vibes. This is how the two partners describe their collaboration:
The capsule is a perfect confluence of classic Nike and Jordan designs with Olivia’s style rooted in the rave and hip-hop styles defining that era. Think '90s subculture in New York where DIY fashion reigned the streets and youth culture everywhere was reclaiming their childhood through sartorial expression.
Inspired by the wardrobe she wore as a teenager and Nike sneakers of the era, Kim designed a proposal that features t-shirts, hoodies, sports bras and other exclusive items that reference the iconic Betty Boop, but also five classic Nike silhouettes revisited for the occasion: Air Force 1, Air Jordan IV, Air Mowabb, Air Footscape and Air Max 98. The first model has a new look in royal blue corduroy with a bright yellow swoosh, while the Air Mowabb dips in brown and black with teal and red accents. The Air Footscape features a fun pink and zebra print that "unites a universally downtown punk attitude found on St. Marks in the East Village all the way to the underground energy of Tokyo." The Air Max 98 in red, green and yellow is a tribute to Jamaican culture. Finally, for those who love minimal sneakers, there is the Air Jordan IV in black-on-black with textured accents on the heel.
The advertising campaign for the Nike by Olivia Kim collection stars Olivia herself, footballer superstar Megan Rapinoe, model Binx Walton and director-writer John Waters.
The entire capsule will be available on October 31st exclusively at Nordstrom and Nordstrom.com's Nike boutiques, before reaching stores around the world on November 8th.
