5 Brands to rediscover the joy of color Goodbye, neutral tones
In recent years, we have witnessed a true neutralization of color in the fashion world. Understated and discreet shades have taken over the fashion landscape, bringing quiet luxury to its peak: beige, grey, white, and black have become the protagonists of collections centered around understated elegance, becoming the spokespeople for a chic, never ostentatious kind of luxury. Despite the undeniable appeal of this trend, the result has been an inevitably more uniform color landscape, in which brighter shades have gradually given way to an increasingly restrained and reassuring palette. Today, however, something is changing. Between one Scandi-inspired look and the next, flashes of color are starting to brighten an otherwise flattened landscape: vibrant shades, unexpected combinations, and anything-but-timid hues are once again making their way into our wardrobes. Some interesting names in the fashion system are tapping into this renewed vibrancy: 5 brands to keep an eye on if you want to rediscover the joy of taking risks, after seasons dominated by minimalism.
5 Brands to know to Add Color to Your Wardrobe
Cala de la Cruz
Among the brands to keep an eye on is Cala de la Cruz, the Colombian label born in Cali that has made color one of its defining features. Led by creative director Carolina Lopez, the brand combines pared-back, retro-inspired silhouettes with botanical prints, geometric motifs, and bold illustrations, creating cheerful resortwear with a strong personality.
AGUA by Agua Bendita
Another brand championing this new chromatic vibrancy is AGUA by Agua Bendita, the Colombian label founded in 2018 by Catalina Álvarez and Mariana Hinestroza. Here, color meets Latin American craftsmanship, resulting in pieces characterized by hand-illustrated prints and intricate embroidery. From floral motifs to bright hues, each piece tells a romantic and joyful story, perfect for anyone looking to bring a little more imagination back into their wardrobe.
FARM Rio
Straight from Brazil comes FARM Rio, the brand founded in Rio de Janeiro in 1997 that has become a true celebration of color. The label's aesthetic draws inspiration from nature and the vibrant energy of Carioca culture, translating them into rich prints and vitamin-packed palettes. It is no coincidence that FARM Rio describes itself as a true “house of prints”: the brand creates hundreds of exclusive prints every year, making patterns the heart of every collection.
Alémais
Also standing out for its playful approach is Alémais, the Australian brand that has made bold prints and vivid motifs a central part of its visual language. Its collections combine relaxed silhouettes with graphic patterns, illustrations, and joyful palettes, creating pieces with a spontaneous and easy-going character. It is a less constructed, more instinctive way of interpreting color, perfect for bringing a touch of lightness to everyday life.
Johanna Ortiz
More sophisticated, but equally bold in its use of color, is the style of Johanna Ortiz. The Colombian designer creates collections with a strong feminine identity, where intense shades, nature-inspired prints, and sinuous silhouettes coexist with theatrical details such as ruffles and draping. A sunny yet refined brand that proves even the boldest hues can find a place in a chic wardrobe.
