The new Rabanne mascara makes us feel like true rock stars

If you're looking for bold lashes and a magnetic gaze, the new Eyephoria Rockstar Mascara by Rabanne is the one for you. With its deep black color and instant volumizing effect, this mascara will make you feel like a true rockstar, ready to take on the world.

Euphoria Rockstar: Live life to the fullest

The soul of the Eyephoria Rockstar Mascara is inspired by the legendary avant-garde spirit of Monsieur Rabanne, who in the 1980s created iconic spaces like Centre 57 and the nightclub Black Sugar, true cultural hubs of art and music. This connection between style and creativity is reflected in the mascara, a concentrate of innovation and character. Thanks to its exclusive formula enriched with plant-based waxes like berry wax and rice bran wax, the mascara provides an instant volume boost (+220%) and an incredibly intense black that darkens lashes by up to 214%. With 94% natural ingredients and added castor oil, the formula nourishes and strengthens lashes. The applicator, with over 600 microfibers, distributes the perfect amount of product with precision, reaching even the shortest lashes, in the inner and lower corners, for a dramatic and sophisticated effect that celebrates your rockstar energy. The matte black packaging with the white logo is inspired by rock energy, perfectly reflecting Rabanne’s bold spirit. It's not just mascara, it's a true style accessory.

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Whether you're dancing until late at night or tackling a busy day, the Rockstar Mascara is your perfect ally. Sweat, smudge, and heat resistant, it provides an impeccable hold for up to 24 hours. Not only that: its ultra-rich formula and the advanced technology of the applicator allow it to reach every corner of your eye, delivering a flawless result even on the shortest or thinnest lashes. What does this mean? Voluminous, long, and perfectly separated lashes at any time of the day. Complete your routine with the Famous Primer Mascara before applying the Eyephoria Rockstar Mascara.

Complete your rockstar look with the new handbag palette

To fully capture the rockstar energy, Diane Kendal, Beauty Creative Director of Rabanne Beauty, created the new makeup mood Back To Black, an audacious and intense look that combines the Maison’s bestsellers with the new Handbag Palette Harmony in Don’t Be Shy. This high-impact palette features four multi-finish eyeshadows inspired by Rabanne's iconic fabrics: Walk Of Shame, a matte burgundy, Chat Up, a shimmer pink, Flirty Eyes, a metallic burgundy, and So What?, a sparkling veil. To achieve the look, apply the matte eyeshadow Walk Of Shame on your eyelid, then intensify the look with the 24-hour cream-to-paint Colorshot in Black Lune, a multidimensional pearly black. Blend with the matte black eyeshadow Back To Black from the Mini Palette, balancing it all with Dramalips in Secret Coat for a nude effect on the lips. Complete the look with the Rockstar Mascara for extraordinary volume and a dramatic result that captures every gaze.

Troye Sivan stars in the new Rockstar campaign

Bold, magnetic, and with an unmistakable aesthetic, Troye Sivan, Ambassador of Rabanne Beauty, is the perfect face for the launch of the Eyephoria Rockstar Mascara. A GRAMMY nominee and known for his nonconformist spirit, Troye embraces expressive freedom in a campaign set in a recording studio, where music and energy come to life. In a series of dynamic shots and still life images, he wears the iconic Rabanne leather jacket and silver jewelry, embodying an irresistible rock look. With charismatic and irresistible energy, Troye applies the mascara to reveal his true essence and unleash a new vibration. Unique in its kind, the Rockstar Mascara thus becomes the symbol of an authentic and bold self-expression.