Rimmel London expands the Kind & Free line

Rimmel London continues to strengthen its commitment to more conscious beauty with the launch of two new products that enrich its iconic Kind & Free range: the Kind & Free Lash Loader Mascara and the Kind & Free Multi-Use Stick for Face and Lips. Designed for those seeking innovative cosmetic solutions that are gentle on the skin and the environment, these new arrivals perfectly align with market trends, focusing on ingredient quality and versatility.

Volume and Performance Without Compromise

The new Kind & Free Lash Loader Mascara represents the evolution of conscious beauty, with a clean and vegan formula that provides extraordinary volume (+300%) without clumps or smudges. Enriched with 100% plant-based fibers and aloe, the mascara not only enhances lash volume but also strengthens and nourishes them, giving them structure and resilience. Its up to 24-hour wear makes it ideal for those looking for a high-performance product that doesn’t sacrifice lightness and skin-friendliness.

Practicality and Color for Every Occasion

Practical, versatile, and with a nourishing formula, the Kind & Free Multi-Use Stick for Face and Lips is designed for those who want a touch of color and hydration in one easy step. This multi-functional stick offers intense pigmentation and immediate hydration, perfect for cheeks and lips. Its clean, vegan formula is enriched with ingredients that are gentle on the skin, making it suitable even for sensitive skin types. Available in 5 shades that suit every skin tone, it’s the ideal product for creating both natural and more intense looks, with quick and easy application.

Rimmel London Becomes Even More Sustainable

With these new launches, Rimmel London continues to stay true to its mission of promoting an authentic and inclusive beauty. Founded in 1834 in the heart of London, Rimmel has always celebrated individuality and freedom of expression, transforming makeup into a tool for personal empowerment. With a strong legacy and a constantly innovative spirit, the brand offers products that not only meet aesthetic needs but also respect the environment and the skin. Its commitment to conscious beauty fits within a global landscape where consumers are increasingly aware of sustainability and social impact.