
The comeback of 90s beauty trends
From skinny brows and concealer lips to a French manicure
January 16th, 2025
In recent years, the beauty trends of the 90s have made a comeback, with a true revival captivating everyone from influencers to celebrities. Thin eyebrows, lip combos, and voluminous hair are once again taking the spotlight, as the new generations rediscover the timeless allure of that era. But it’s not just about style: many of the iconic 90s makeup products have returned to store shelves, bringing a wave of nostalgia.
The comeback of 90s beauty trends: The Blowout
@timnadevolpi Rachel did it besttt
Characterized by soft volume, intense shine, and ultra-smooth hair, the blowout has become a symbol of elegance and timeless beauty. This 90s hairstyle is experiencing a major renaissance, becoming one of the most requested looks in salons. In the 90s, the blowout was the signature style of supermodels and stars like Cindy Crawford, Claudia Schiffer, and even Jennifer Aniston in her famous role as Rachel in Friends. This look conquered not only the runway but also daily life, becoming a must-have for every girl who wants perfect hair. Today, thanks to heated brushes, you can achieve a flawless blowout in just a few minutes without resorting to the old curling irons forgotten in your mom's beauty drawer.
The Skinny Brows
@margothimmi Part of me would like thin eyebrows like 90s itgirls… IM OBSESSED!! #thineyebrows #thinbrows #90saesthetic #90sicons #90sfashion #itgirls #itgirlaesthetic som original - henrique
The return of skinny brows in recent years has not gone unnoticed, especially among the younger generations who are rediscovering and reintroducing them, after a period when thicker and more natural eyebrows had become the dominant trend. This look, featuring extremely thin and well-defined brows, was made famous by beauty icons such as Pamela Anderson, Kate Moss, and Drew Barrymore, who showcased their bold and almost painted style.
Concealer Lips
@maccosmeticsusa @tenchainzz love for Acting Natural runs deep. Now it's finally back in the new #MACximal Silky Matte formula to make her dream concealer lip come true! #MACNudes original sound - MAC Cosmetics USA
@not_another_hanna Ah music to my ears “cool tones” and they are back! @MAC Cosmetics USA #makeup #beauty #lipstick #cooltonedmakeup #lipcombo #maccosmetics original sound - Another Hanna
We already hinted that the concealer lips would make a comeback, and now the trend is officially here, thanks to the launch of three new nude lipsticks with cool tones by MAC Cosmetics. These lipsticks are perfect for recreating the neutral lips effect that defined the 90s. Among the shades available Folio stands out, a hue reminiscent of the color chosen by Angelina Jolie during those years. Complete your 90s look by outlining your lips with a cool brown pencil.
French Manicure
With its natural look and well-defined white tips, the French manicure of the 90s was the epitome of simplicity and good taste. After a period when its popularity waned, the French manicure has surpassed its "out" reputation and is now back in style, stronger than ever. The modern version features a thin tip rather than a thick one, offering endless possibilities for customization: from minimalist looks to more creative variants with colors and nail art.
The Bixie Cut
The Bixie cut, a fusion of the bob and pixie styles, dominated the 90s thanks to its bold and practical look. Celebrities such as Winona Ryder, Meg Ryan, and Demi Moore helped make it an iconic beauty look of the era, wearing it in films, public events, and daily life. In particular, Demi Moore, with her Bixie cut in Ghost (1990), perfectly embodied the style of the 90s: a sophisticated, yet natural and carefree look that made her both sensual and strong, independent. Her short, textured hair became a symbol of the bold, no-frills femininity typical of that period.
The Off-Duty Model Minimalist Makeup
@lilachilds 90s model off duty no makeup makeup tutorial! I have another tutorial of the Kate Moss look on the bottom right, one of my first videos, if you want to check that out too! #90smodels #90smodeloffduty #90snomakeupmakeup #90smodeloffdutyaesthetic #90smodelaesthetic #90smakeup #katemoss #katemossmakeuptutorial #jessicaalba #gabrielleunion #giselebundchen #josiemaran original sound - Lila
Not only skincare, but makeup is also minimal. In the 90s, Kate Moss embodied the ideal of minimalist makeup, showing how a light base and subtle makeup could enhance natural beauty. The look, characterized by glowing skin and subtly colored lips, was the perfect balance of elegance and simplicity. This approach to makeup focused on accentuating features without transforming them, allowing the natural face to shine through. The “no makeup” makeup look, which emphasizes authenticity, has come back into fashion, as more and more people appreciate the idea of embracing their true selves without hiding behind layers of product. The charm of this style lies in its ability to make beauty shine without force, letting the face be the star.