The ultimate guide to apply the red lipstick

After revealing how to apply eyeliner perfectly, today we want to talk about the most iconic makeup product - always desired by everyone - that isn't always easy to apply well and without smudging. What are we talking about? The red lipstick, of course, which should never be abandoned, even in times of crisis. According to the Lipstick Index (a term coined by Leonard Lauder, chairman of the board of Estée Lauder), more lipsticks are bought during economic crises. It's a simple but rather peculiar theory: analysts have hypothesized that lipstick consumption tends to increase during tough market periods, as seen during the first recession of the 2000s, following the dot-com bubble burst, where there was a significant increase in lipstick sales (+11%). During economic crises, women tend to spend more on lipsticks because they are forced to give up more expensive items like clothes, bags, or shoes.So, whether it’s for its ability to make us feel sensual and more feminine at any time, red lipstick is undoubtedly the absolute must-have for every beauty addict. Let’s review how to apply it in time for Lipstick Day.

How to Apply Lipstick (Preferably Red) Perfectly

How to apply red lipstick so that it lasts longer and stays off your teeth? We at nss G-Club have created the ultimate step-by-step guide to wear it without any smudging.

Step 1: Prepare Your Lips

Before applying color, prepare your lips with a light balm. Apply it a few minutes beforehand to give the product time to absorb and properly hydrate the skin. If your lips are particularly dry, use a scrub and gently massage with a toothbrush to remove dead skin cells, then rinse.

Step 2: Create the Base

Once your lips are hydrated, create an even base with a lip primer, concealer, or foundation, and then set it with powder, dabbing the powder while keeping your mouth closed. PS: it’s essential to apply a small amount of product to avoid creating too much thickness.

Step 3: Pay Attention to the Cupid’s Bow!

Now highlight the Cupid’s bow by blending a highlighter or light eyeshadow in the center of the upper lip.

Step 4: Apply Starting from the Center

Once the base and Cupid’s bow are created, start applying a small amount of lipstick in the center of the lip (first the lower lip, then the upper lip) and lightly press with your fingers to spread the color over the entire area.

Step 5: Outline Your Lips

Next, define the lip contour with a pencil in the same shade as the lipstick. There’s no need to color the entire lips, as doing so would create too much thickness.

Step 6: Remove Excess

At this point, add another layer of lipstick on the lips, removing any excess product with a tissue. To keep lipstick off your teeth, after applying it, put a finger in your mouth, close your lips around it, and then pull it out. Repeat as necessary. This way, any excess lipstick that would have stuck to your teeth will be left on your finger (it really works!).

Step 7: Set the Color

Finally, to set the color, place a tissue over your lips and use a brush to apply translucent powder. Through the tissue, a small amount of powder will distribute over the lips, setting the color.

The City Lab Experience in Milan for Lipstick Day

And for those who haven’t found their color yet, this year - on Lipstick Day - City Lab Cosmetics offers an experience designed to celebrate beauty in a unique and memorable way, dedicated to creating a custom lipstick. Through the innovative cosmetic laboratory and the advice of expert R&D formulators, you will have the opportunity to personalize every aspect of the process: from choosing the texture to mixing pigments to achieve the ideal color, to selecting the active ingredient and the fragrance to add to the formula. Furthermore, you can add a unique finishing touch to your custom lipstick by personalizing the packaging with your initials. For those who can’t make it to the store, the experience can be replicated digitally thanks to the Lipstick Experience Online. You can also create your own lipstick at home using augmented reality, following the same personalization steps.