
AW LAB and Nike conquer Naples with a special lunch at the Filangieri Museum
To present the new Nike Field General, with the help of Mimì alla ferrovia and Giotto Calendoli

March 5th, 2025
On Wednesday, March 5th, the Museo Civico Filangieri in Naples hosted a special lunch. Organized by AW LAB, the event celebrated the launch of the brand-new Nike Field General. The occasion was enriched by special guests, a mise en place designed for the event by Giotto Calendoli and a gourmet menu featuring a live cooking show by Mimì alla Ferrovia. What more could one ask for?
A Perfect Setting for a Showcooking Event with AW LAB and Nike in Naples
Founded in 1882, the Museo Filangieri was conceived as a fusion of production and exhibition, inspired by a family tradition rooted in education and art. It is housed in the 15th-century Palazzo Como, a rare example of Renaissance architecture in a city that is always open to the world and in constant motion. In its halls, Mimì alla Ferrovia demonstrated how to prepare the perfect spaghettone with datterini tomatoes, pecorino cheese, chili pepper, and basil, known as O' Scarpariello. During the lunch, featuring a traditional menu and ending, of course, with a Neapolitan Babà, guests had the chance to draw whatever they liked on the table, having fun and showcasing their creativity—fully embracing the spirit of Nike Field General and AW LAB. A dynamic and disruptive fusion, proving that different worlds can not only coexist but also enhance one another in a meeting of past and future.
Nike Field General and Upcoming Events at the AW LAB Store
Nike Field General representing timelessness and versatility, perfect to include for any type of outfit. A classic silhouette of Nike that adapts to all the needs of contemporary life, with the right touch of color. On the weekend of March 8th and 9th, the doors of the AW LAB store at Via Toledo 12 will open, giving the city the chance to discover and experience the shoe firsthand. Plus, the chance to receive a Nike tote bag, pins, and stickers with exclusive designs created by Giotto Calendoli for Nike and AW LAB. Visit the store to find out how to get the gift – see you there!