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PUMA Women presents the new NE-UTRAL Pack created by Elodie

Available exclusively at AW LAB

PUMA Women presents the new NE-UTRAL Pack created by Elodie Available exclusively at AW LAB

PUMA Women and Elodie revamp their partnership by introducing the new NE-UTRAL Pack. A long-time Italian brand ambassador of the Global Sports Brand, the singer has created a collection of sneakers embodying a minimal, neutral street style aesthetic, with a total white and total black color palette enhanced by neon details and a metallic twist, as she explains:

My new capsule comes without excesses but stands out for its neon details. You don't always have to shout, sometimes just look carefully, to understand what we really like.

The new NE-UTRAL Pack by PUMA includes FUTURE RIDER NEON and CALI SPORT NEON sneakers. The first model features a white nylon upper broken by silver and neon peach accents, fizzy yellow formstrip, retro-inspired wavy outsole and contrasting white midsole with the new RIDERFOAM foam that absorbs shock and provides better cushioning. The new CALI SPORT NEON, which is an evolution of the classic PUMA California, shows a platform sole and a white leather upper with the same vibrant colored details, recalling the 90s aesthetic and the vibrant tones of highlighters and post-it.

The collection is completed by a selection of sportswear items sharing the same inspiration and decorative luminous peach and fizzy yellow elements of the sneakers: the WOMENS CREW crew neck in total white cotton; the WOMENS TEE with cropped cut and slim fit; the WOMENS DRESS total black with slim-fit silhouette; the WOMENS LEGGINGS in high waist cotton; the WOMENS CROPPED HOODY.

The new NE-UTRAL Pack by Elodie is available exclusively, in pre-order, online at aw-lab.com and from Thursday September 24th in all AW LAB stores.