Giardini di Toscana launches its first t-shirt capsule When quality is worn and emotion is felt

Giardini di Toscana takes its first step into the world of clothing with a capsule collection of four limited-edition t-shirts, created to bring to the skin the same emotions and sensations that have always defined the maison’s fragrances. A project as special as the perfumes we love, but this time in a completely new form: a timeless piece to have in your wardrobe.

Butter hemp: a fabric that caresses the skin for the Giardini di Toscana capsule

The t-shirts were created in collaboration with Opera Campi and are made from Butter Hemp, a fabric composed of 96% natural hemp. Extremely soft, lightweight, and highly breathable, it feels almost like a caress on the skin. It is hypoallergenic, perfect even for the most sensitive skin, thermoregulating and odor-resistant: in short, ideal for the warm season. Moreover, hemp is one of the most sustainable materials in the world: it can absorb up to 16 tons of CO₂ per hectare, grows without pesticides, and consumes up to 70% less water compared to traditional cotton. A conscious, ethical choice, entirely made in Italy, reflecting Giardini di Toscana’s philosophy: to deliver quality, authenticity, and care to those who choose their products, with the same attention they put into every fragrance.

A capsule designed to last over time

The capsule, available exclusively online on the official Giardini di Toscana website, is offered in four different designs featuring iconic logos and phrases, in both Italian and English, inviting you to express your personality with the same intensity as a fragrance. The t-shirts are essential, elegant, and never banal, just like the maison’s fragrances. "It’s an incredibly comfortable piece designed to accompany the wearer over time, like a second skin. Moreover, it’s made with the same care that goes into creating each of our perfumes." explains Umberto Doni Giannini, CEO of the brand.