Miu Miu's beauty is coming

Miu Miu has announced that it has signed a long-term agreement for the creation, development, and distribution of luxury beauty products with L'Oréal, joining a number of luxury brands such as Diesel, Yves Saint Laurent, and Giorgio Armani that already entrust the French conglomerate's Luxe division to handle their beauty. 

What else will be in the collection?

For now, we only know that the first Miu Miu fragrances are scheduled to be launched in 2025. Let's hope that, following Prada's example, make-up, skincare and, perhaps, haircare products will also arrive soon. We already dream of delicious packaging in pastel colors, with coquette bows and glitter, but also with cutting-edge and innovative design.

Miu Miu's path in beauty

The collaboration between Miu Miu and L'Oreal starts with perfumes, but already in the past Miuccia Prada's brand has introduced a series of fragrances to the market. The most famous? The one that combines the fresh touch of lily of the valley with the woody, peppery base of Akigalawood, encased in a light blue bottle inspired by the iconic quilted effect of Miu Miu bags. Previously, the brand's beauty license agreement was held by Coty Inc. while from 2003 to 2013, the Prada Group had a license agreement with Puig in 2003.

Statements on Miu Miu's new beauty line

Speaking about the collaboration that comes after the agreement with Prada, Benedetta Petruzzo, ceo of Miu Miu, said, «We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category. » The president of the L'Oréal luxe division, Cyril Chapuy, also expressed his enthusiasm for the new project: «Over the past years, we have successfully established a very strong partnership with Prada teams. We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty. With its unique positioning, fuelled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in fragrances».