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All events open to the public at Milan Beauty Week

Talks, make-up sessions, beauty consultations and many other special moments

All events open to the public at Milan Beauty Week Talks, make-up sessions, beauty consultations and many other special moments

Everything is ready for the second edition of Milano Beauty Week, the week dedicated to the culture of beauty and well-being, which this year has innovation, sustainability, inclusion and emotion as its leading themes. From 26 September to 2 October 2023, all make-up, skincare, fragrance and hair care addicts will have the opportunity to discover brands and innovations in the sector by visiting Palazzo Giureconsulti Beauty Village at Via Mercanti 2, the real heart of the event, as well as the new centre at Palazzo Castiglioni at Corso Venezia 47. At these main locations, there will be stands, talks, meetings, interviews, workshops and experiential workshops all about the world of cosmetics. In short, the interesting encounters are numerous. 

Above all, the historic Palazzo Giureconsulti will be transformed into a Beauty Village throughout the week, with beauty experiences, floral and olfactory workshops, corners dedicated to sustainability and beauty talks with experts in the field. Every day, the Palace Loggia will become the Wellness Lodge, a place where you can do yoga, facial yoga, self-massage and other activities such as wine routines, wine tasting and chocolate tasting. Not enough for you? From 28 to 30 September, at Palazzo Castiglioni, you can attend DERMOCOSM, the scientific congress that's all about skin. Of particular note is the Beauty Tram, a historic Milanese tram that will offer make-up expresses and beauty routines at the Piazza Castello, Cantù' and Piazza Fontana stops on all days of the event. Another eagerly awaited moment is Beauty Saturday Night, the white night on 30 September, when the centres stay open until late, with DJ a few steps from the Duomo, on the loggia of Palazzo Giureconsulti and the Beauty Parade.


L'Oréal - Beauty Tech Day

On the occasion of Milan Beauty Week 2023, L'Oréal, together with StartupItalia, is organising Beauty Tech Day, a moment of meeting, networking and education to discuss technology in the world of beauty. The main event is an open talk moderated by Maria Soave, news director and presenter at TG1, discussing augmented reality and artificial intelligence. It will start at 17:30 (admission and accreditation from 17:00) at the ADI Design Museum. There will also be an experiential area in the event space to try out some of the most innovative technologies developed by the L'Oréal Group in recent years. Admission to the event is free, but you must register at this link.

Where and when: 29 September at 5pm, ADI Museum in Piazza Compasso D'Oro, Via Ceresio 7


L'Occitane en Provence

Milan Beauty Week is an opportunity to discover the benefits and holistic well-being of L'Occitane en Provence products. The brand, recently awarded the B CORP™ certification, will offer an exclusive and technological skin diagnosis service in its four Milan shops. Using a state-of-the-art device, a precise analysis of the skin is carried out, measuring the six basic criteria for its functionality. At the end of the analysis, the beauty expert issues a personalised routine with targeted suggestions for each skincare step, as well as a diagnostic card with all the indications and technical application tips. And not only that: those who take advantage of this diagnostic service can buy their favourite cleanser at -50%.

Where and when: 27 September from 10 a.m. to 6 p.m., Via Solferino 12, 28. September from 10 a.m. to 7 p.m., 23 Vercelli, 29. Sept. from 10 a.m. to 7 p.m., Via Dante 12, 30. Sept. from 10 a.m. to 7 p.m., Buenos Aires 15



During the second edition of Milano Beauty Week, Skinius has many appointments in its partner pharmacies and on its social channels to present its new products and bestsellers. The most interesting projects of the dermatological brand of functional cosmetics and supplements, 100% made in Italy, are all themed #cellulefelici. This year SKINIUS has Casa SKINIUS, an entire suite on the second floor of the Palazzo dei Giureconsulti, where you can discover 15 years of brand history on 30 September from 10am to 10pm and 1 October, and book a mini facial with a SKINIUS beauty expert at SKINIUS BEAUTY BAR to prepare your skin for the new season. From 26 September to 2 October, the brand is also offering free expert consultations at the Co.Fa Duomo pharmacy. At the SKINIUS Beauty Bar in the pharmacy, the SKINIUS skin expert will be available for a free, in-depth analysis of skin needs by appointment (to register, call the Dom pharmacy at 3318088744) and will put together a personalised beauty routine. The treatments are also continued in other pharmacies around Milan. Finally, anyone who buys SKINIUS products worth 100 euros will receive the exclusive SPA lavette made of 100 per cent recyclable cotton for free.

Where and when: On 30 September from 10 a.m. to 10 p.m. and on 1 October from 10 a.m. to 8 p.m., Palazzo dei Giureconsulti, Piazza dei Mercanti 2; 27 September: Farmacia Boccaccio - Via Giovanni Boccaccio 26; 28. September: Farmacia Ponte Vittoria - Via Uberto Visconti di Modrone 1; 29 September: Farmacia Ambreck - Via Antonio Stradivari 1; 2 October: Farmacia Centrale - Via Spadari, 13; From 26 September to 2 October: Co.Fa Duomo Pharmacy, Via Orefici 2



milk_shake, the brand of professional hair products, offers some free services at the milk_shake hairstyle bar in Annex Rinascente Milano Piazza Duomo by appointment: a professional styling or blow-drying service in just 15 to 30 minutes (without washing your hair) and optional Styling Time Saver for dry and clean hair or Braid Look, creative braiding for dry hair. You can also buy milk_shake products at a 20% discount in the same shop during Milan Beauty Week.

Where and when: Annex Rinascente Milano Piazza Duomo, Via Santa Radegonda 10, Floor 1


Luce Beauty

Luce Beauty is participating in Milano Beauty Week with a special corner in the Annex, on the second floor of Rinascente Duomo. Here you can not only try out the Made in Italy brand's natural, organic and vegan skincare products, but also get a free personal skincare consultation from a beauty expert. Plus, one of Luce Beauty's bestsellers will be waiting for you as a gift in mini format.

Where and when: from 26 September to 2 October, Annex Rinascente Milano Piazza Duomo, Via Santa Radegonda 10, Floor 1



Who doesn't love beauty giveaways? They're cute, free and a great way to test new products on our skin before we buy the regular size. Dermalogica, a California-based brand that has been committed to maintaining skin's well-being and improving its appearance for over 30 years by harnessing the latest technologies and expertise of highly trained professionals, is giving away a trial-sized Skincare Routine featuring 5 of their iconic products. Just sign up for the newsletter.

Where and when: 26 to 28 September, Flagship Store at Largo La Foppa 4


Christian Louboutin Beauty

Want to try Christian Louboutin Beauty's new Rouge Stiletto? On 29 September, there will be a special make-up session to showcase the new product with an exceptional guest at Counter Beauty in Rinascente Piazza Duomo. Here, during Milan Beauty Week, you can preview the glamorous stick, which moisturises and comforts for up to 8 hours thanks to Christian Louboutin's Glamlips complex, and get advice from the brand's experts. Louboutin will also be present all week with the Loubicycle, a travelling mini-counter that will colour Piazza Duomo with the iconic Louboutin red, offering a free consultation and showcasing the products and services at the counter in Rinascente.

Where and when: 26 September to 2 October, Rinascente Milano Duomo, Piazza del Duomo



At the Rinascimento boutique at Via Torino 61, all customers will receive a free make-up and hair styling session from Revlon on 29 September, as two make-up and hair stations will be available. All customers who buy Rinascimento products worth at least €150 then will receive the brand new Revlon Colorstay Suede Ink lipstick in a nude or red shade of their choice for free.

Where and when: 29 September from 10 a.m. to 8 p.m., Rinascimento Boutique, Via Torino 61


Schwarzkopf Palette

Schwarzkopf Palette is one of the protagonists of the second edition of Milan Beauty Week with two initiatives: Beauty Tram and Beauty Gives Back. On Thursday 28 and Friday 29 September from 16:30 to 20:00, a team of five hairstylists will be on board the tram to offer express styling with Schwarzkopf Palette products to all passengers. The Beauty Tram will run a circular route touching three stops: Cantù, Fontana and Castello. The brand is also supporting Beauty Gives Back, the fundraising initiative in favour of La forza e il sorriso, to extend free beauty workshops throughout Italy in favour of women undergoing cancer treatment. This can be done either through a direct donation or by participating in LOVE IS IN THE HAIR, a hair styling marathon open to the public by appointment. On Saturday 30 September from 4pm to 6pm, 6 hairdressers will offer advice and colouring in the veranda next to the garden on the second floor of Palazzo Castiglioni.

Where and when: 28 and 29 September from 4:30 to 8 p.m., Cantù, Fontana and Castello stops; 30 September from 4 to 6 p.m., Palazzo Castiglioni, Corso Venezia 47



On the occasion of Milan Beauty Week, NAOS will present the novelties and bestsellers of the group's three brands: Bioderma, Etat Pur and Institut Esthederm. To discover all the products, the Skin Utopia By NAOS event will take place on Friday 29 September at Palazzo Giureconsulti. At this unique event you can discover the bestsellers of our skincare novelties, such as Sensibio H2O by Bioderma, the micellar cleansing and make-up removing water designed to cleanse and care for sensitive and reactive skin.

Where and when: 29 September from 11 a.m. to 6 p.m., Palazzo Giureconsulti - Sala Colonne, Piazza dei Mercanti 2



With Youth FinderTM, Lancôme brings its in-depth scientific expertise to Milan Beauty Week 2023. When registering on 28 and 29 September and 1 and 2 October, customers will be able to see for themselves the qualities of this skin diagnosis tool, which provides a personalised, non-invasive, effective and precise skin diagnosis in just 15 minutes. In conjunction with an iPad application, this optical analysis device assesses 6 clinical parameters (hydration, wrinkles, firmness, texture, pigmentation and redness) and proposes a personalised treatment routine based on the needs identified by the scan. This allows the Lancôme beauty consultant to identify the client's skin concerns and find a customised beauty routine that is specifically tailored to their individual needs.

Where and when: 28 and 29 September from 11am to 8pm, Via dei Mercanti; 1 and 2 October from 10am to 8pm, Piazza del Duomo, Rinascente Side