Browse all

5 things to do in Milan during SS22 Women's Fashion Week

From the last minute free hairtsyle to initiatives to discover new local and international talents of the fashion landscape

5 things to do in Milan during SS22 Women's Fashion Week From the last minute free hairtsyle to initiatives to discover new local and international talents of the fashion landscape

The SS22 Women's Fashion Week has officially begun in Milan, which will take place from September 21st to 27th and will see, for the first time after two almost entirely digital and social distancing editions, the return to face-to-face events. Milan is once again the vibrant and energetic capital of fashion, although fashion shows and presentations will see a limited number of guests and a Green pass requirement. In a world of fashion that professes itself to be increasingly inclusive and open to its spectators, not all events are reserved for professionals in the fashion sector: so nss G-Club has selected 5 interesting activities to discover in Milan during the Fashion Week, from milk_shake's hairtsyle flash to initiatives to preview new local and international talents in the fashion industry.


Hairstyling prêt-à-porte Milk_shake Hairstyle Bar

For many, Fashion Week means running from one event to another, without stopping for a moment: always having makeup and hair under control becomes a real challenge and a race against time. Thus the professional hair product brand @milk_shake will offer complimentary styling services by appointment from September 21st to 27th, on the occasion of Milan Fashion Week, at the milk_shake® hairstyle bar of Annex Rinascente in Piazza Duomo. It will be possible to choose between two options, the time saver style and the braid look, and each hairstyle will be created in just 15/30 minutes, the ideal solution to give your look a last minute twist before a fashion show or event. To book: +39 344 1979819 or [email protected]

When: from September 21st to 27th

Where: ANNEX RINASCENTE, Piano 1 Beauty Bar, via Santa Radegonda 10, Milan


Discover new talents: Milano Fashionable Project

Camera Nazionale della Moda Italiana and Rinascente renew their partnership again this year with the aim of promoting and supporting young talents and young designers in the panorama of contemporary Italian fashion. Thus was born Milano Fashionable Project, a series of events that will be held from September 22nd to 26th that will see five new talents as protagonists: AmoteaDes PhemmesFederico CinaFroy e Traffico. The appointments will take place on the fourth floor of Rinascente Duomo, to give the public an inclusive and engaging experience, where a special layout will be set up every day to host the presentations of the five collections.

When: from September 22nd to 26th

Where: RINASCENTE, Piazza del Duomo, 20121 Milan


The East Market is back!

With the return of the events in attendance, the collective moments like the East Market also return, turning into EastMarketLand for the three appointments of September 2021. For those who even during the fashion week do not want to give up a bit of healthy vintage shopping, the appointment is Sunday September 26th in Via Mecenate 88 / A, where second-hand and vintage clothes and accessories, design and furnishings, a new custom area to customize your purchases, but also a food market, music, drinks await you and dj set. Well, sounds like a plan!

When: Sunday September 26th

Where: Via Mecenate 88/A, 20138 Milan


Get together at People's Place by Tommy Hilfiger

Inaugurated last September, Tommy Hilfiger's People's Place is the new place-to-be in Milan, designed to celebrate the American spirit of the brand through a special selection of food & drinks including the Original American Brunch. The space offers a convivial and genuine atmosphere, both inside the venue and in the suggestive urban garden: the People's Place was created with the aim of creating an inclusive community, a continuous exchange of ideas and projects, promoting every form of free expression through collaborations with local talents.

When: it's always time for a drink at People's Place! 

Where: Piazza Oberdan 2A, Milan


Discover Afro Fashion Week 2021

The Milanese fashion week opened with the We Are Made in Italy (Black Lives Matter in Italian Fashion Collective) collective show, where 5 BIPOC talents presented their collections thanks to a project by the WAMI team. But it is not the only moment of Fashion Week to open a conversation with talents from all over the world: in fact, from September 23rd to 27th the sixth edition of Afro Fashion Week will take place in the city, dedicated to the SS22 collections of young designers of African origin and BIPOC. Many of these collections focus attention on social issues and sustainability. The Fab Five Bridge Builders International collateral project was also born from the collaboration between Camera Nazionale della Moda, Stella Jean and Edward Buchanan to support young BIPOC talents within the Italian fashion scene. The calendar of events and all the information are available on the website

When: from September 23rd to 27th

Where: different locations in Milan