APM Monaco presents the new Fall collection in Milan with Elodie and Charles Leclerc Luxury jewelry blending Mediterranean elegance and international glamour
APM Monaco unveiled its new Automne collection during an exclusive event at LUBNA Milano, in the vibrant heart of the fashion capital. The maison chose to celebrate this occasion alongside its exceptional ambassadors: Elodie, icon of style and music, and Charles Leclerc, Formula 1 driver and symbol of sporting excellence. Together, they presented the new jewelry pieces set to redefine autumn elegance.
The APM Monaco collection presented with Elodie and Charles Leclerc
The Automne collection stands out for its distinctive zig-zag engraved design, a texture that creates luminous and dynamic surfaces, capable of capturing and reflecting light with a hypnotic effect. Alongside these modern lines are parures with soft shapes inspired by the iconic Roman San Pietrini, blending innovation with tradition. Crafted in high-quality silver and enriched with micro-set zircons in white and colored shades, the collection evokes the reflections of the sea and sky of the French Riviera, the brand’s true DNA.
@nssgclub Ieri sera, per il lancio della nuova collezione di @apmmonaco, abbiamo chiesto a @Charles Leclerc come ci si sente ad essere l’ambassador del brand. Quali sono i tuoi gioielli preferiti indossati da Charles? #charlesleclerc #apmmonaco #monaco #event #gioielli original sound - nssgclub
Creative Director Kika Prette’s statements
"We wanted to create a collection that carries all the charm of our Mediterranean DNA, reinterpreted for the autumn season," said Kika Prette, Creative Director of APM Monaco. "The design represents the movement of the waves and the dynamism of life on the French Riviera, which never stops, not even when the seasons change."
@nssgclub @apmmonaco ha svelato la sua nuova collezione Automne durante un esclusivo evento presso LUBNA Milano. La collezione si distingue per il design innovativo “zigrinato”, una texture unica che crea superfici luminose e dinamiche. Durante l’evento abbiamo avuto l’opportunità di parlare con Kika Prette, la Creative Director del brand per conoscere il suo processo creativo. Qual è il tuo gioiello preferito? Faccelo sapere nei commenti. #apmmonaco #elodie #charlesleclerc #gioielli #jewellery original sound - nssgclub
Inspiration from Elodie and iconic pieces
To make the collection even more special, APM Monaco introduced an exclusive series of cross necklaces, directly inspired by the custom-made jewelry created for Elodie for her two-event show Elodie The Stadium Show in Milan and Naples. These pieces, worn by the artist on Italy’s most prestigious stages, are now available to all fans and admirers of her unique style. The presence of Elodie and Charles Leclerc further highlighted the international and glamorous character of the collection, designed for a cosmopolitan and trend-conscious clientele. The intimate and elegant setting of LUBNA Milano proved to be the perfect backdrop to discover every detail of the new jewelry pieces.
