Diesel launches Only Desire, its first feminine fragrance With an immersive installation in Milan that invites us to confess our desire

To celebrate the launch of the new women's fragrance Only Desire, Diesel Fragrances conquers the heart of Milan with Confess your desire, a spectacular immersive installation set up in Piazza San Babila. Through this experience, the public is invited to give voice to their deepest desires, aspirations and ambitions, immersing themselves in the universe of the brand's new olfactory creation.

Confess your desire comes to Milan with an immersive experience

The installation, with a high visual impact, debuts on July 6 and opens to the public on July 7 and 8. The goal is to offer visitors an immersive journey in which to share their desires in an authentic way and live a multisensory experience dedicated to the world of Only Desire.

Conceived as a real immersive portal, the installation develops in three distinct moments:

• The Throne of Desire: an installation that invites visitors to sit on the iconic throne that stars in the campaign with Dove Cameron and to take a photograph.
• The Confessional Room: an intimate and private space where you can confess and share your most authentic desires.
• The Olfactory Discovery: a sensory journey dedicated to the discovery of the fragrance, which reveals the contrast between metallic vanilla and the warm enveloping notes that characterize its olfactory signature.

More than a simple installation, Confess your desire is designed as a highly scenographic and interactive experience, also designed to be shared on social networks. From the possibility of writing messages on the mirrored walls of the exhibition to the shots on the Throne of Desire, every detail has been designed to transform the visit into a personal and shareable story.

Only Desire ushers in a new era for Diesel Fragrances

Designed under the creative direction of Glenn Martens, Only Desire represents the beginning of a new phase for Diesel Fragrances, reinterpreting feminine magnetism through a contemporary and unconventional vision. The fragrance is built around a bold duality: on the one hand, the sensuality of Bourbon Vanilla from Madagascar, obtained through an innovative sustainable extraction process; on the other, the intense luminosity of AmberXtreme and the unprecedented metallic touch of platinum aldehydes. The encounter of these elements gives life to an olfactory signature defined as Metallic Vanilla, a symbol of the brand's authentic, free and rebellious spirit.

“My Desire, My Power”: the message of the new fragrance

“We are thrilled to present the first women's fragrance created under the creative direction of Glenn Martens and his team. With Only Desire, we celebrate a new generation of women who follow their instincts, define their identity and transform desire into a strength. 'My Desire, My Power' perfectly encapsulates this spirit: a statement of self-confidence, freedom and self-expression.” With these words, Sandrine Groslier, Global President of Luxe Fragrance Brands at L'Oréal, tells the philosophy behind Only Desire, a fragrance that invites us to experience desire as an expression of strength, authenticity and personal freedom.