The most effective concealers right now to get rid of dark circles The most loved by makeup artists and TikTok
According to a report by Allied Market Research, the global concealer market was valued at around $7.2 billion in 2021 and is projected to reach approximately $12 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.5% from 2022 to 2031. The growing grooming trend continues to push brands to release new launches with different formulas and textures, making it hard to keep up with all the innovations. A reliable barometer to spot what not to miss is undoubtedly the TikTok algorithm, populated by skilled beauty creators and cosmetic experts ready to share their opinions. Recently, several products have gone viral thanks to their full-coverage effect. Among them, concealers remain women’s favorite allies in the fight against their most stubborn enemies: dark circles. Whether they’re deep and dark or puffy and red, the product we always keep in our purse must erase them effortlessly. Let’s take a look at which concealers deserve a spot on your wish list for your next beauty haul.
Cream Concealer
The top spot undoubtedly goes to Tarte’s CC Colored Clay, a product that sells out quickly on Sephora’s website and is worth trying if you get the chance. It’s described as a multitasking concealer packed with nourishing ingredients. It promises to instantly even out skin tone while reducing fine lines, hydrating, and refining skin texture. It also immediately masks under-eye redness and dark circles. For best results, we recommend applying it with a small brush.
With a very similar texture, we can’t forget TFIT’s Cover Up Pro, a Korean brand available on Yesstyle. This 3-in-1 balm concealer offers exceptional, long-lasting coverage for a flawless complexion. You can mix the three shades to even out your skin tone, achieving a total of seven different tone combinations.
Last but not least, the Soft Matte Complete Concealer by Nars, available at Sephora or Notino. Like the previous concealers, it comes in a small jar. Although the packaging might seem impractical or give the impression that there’s little product inside, you only need a tiny amount for total coverage of dark circles or redness. This formula is a favorite among makeup artists, such as Mr. Daniel Make-Up, and is often chosen as the top option for bridal makeup that needs to last all day.
Liquid Concealer
In recent years, the beauty industry has been working hand-in-hand with new skincare technologies to create hybrid, multi-functional products. The Revealer Extra Bright by Kosas is definitely one of them. Recently launched in Italy at Sephora, it’s described by the brand as “a super-powered tool to fight dark circles, infused with peptides to target the causes of discoloration, puffiness, and skin laxity. Its creamy, blendable, long-lasting texture doesn’t crease and feels imperceptible on the skin.” This claim is backed up by social media users who showcase the concealer’s impressive performance.
Next up is IT Cosmetics’ Bye Bye Under Eye, which is not only high-coverage and hydrating but also waterproof. In a TikTok video, one user tested the product on a post-accident black eye, and the result was, as she said, “truly impressive.”
Finally, we have Overskin’s Hide and Hype: a high-coverage, long-lasting all-over concealer with a natural second-skin finish that still keeps the skin hydrated. You can find it on the brand’s website, as well as at Naima and Pinalli. Now, you have no excuse to lose the battle against dark circles and redness, you’ll look refreshed even after binge-watching your favorite series the night before.
