10 Italian beauty brands you need to know From skincare and makeup, to fragrances: everything Made in Italy
Italy is full of cosmetic brands waiting to be discovered, each with its own story, personality, and unique approach to beauty. From skincare to makeup and unique fragrances, these brands are born from passion to a love for skincare, and they deserve our full attention.
Italian beauty brands to discover: skincare, makeup and fragrances
Hemp Care
Hemp Care, a project by Allegrini, is a cosmetic line based on Italian hemp oil. Creams, oils, hair care, and even candles and home fragrances, all harness the properties of hemp oil to hydrate, soothe, and protect the skin. Each product has a unique scent that envelops you, with notes of Sicilian citrus, bitter orange, sage, hemp leaves, white rose, jasmine, spices, and precious woods.
La Strega del Castello
La Strega del Castello comes to life thanks to Caterina Roncati, the creative heart and mind of the brand. Drawing from ancient family recipes, she crafts perfumes, home fragrances, baby products, and body care items using carefully selected raw materials that, through their very essence, transport you to distant memories.
BB Skill
BB Skill is Italy’s first makeup brand designed exclusively for men. Its products combine makeup and skincare, offering a simple, effective, and undetectable routine that enhances appearance without ever looking obvious.
Alkemy
Alkemy was founded in Turin in 2015 by Elena Balbiano and Teresa Ingino, two friends passionate about natural beauty. The brand’s goal is to create natural, effective products that are gentle on the skin, even the most sensitive, and on the environment.
Face D
Face D was founded in Milan in 2013 with the idea of combining makeup and skincare through products that enhance appearance while taking care of the skin, paying attention to sustainability with recycled packaging and materials.
YA.BE
YA.BE was born in 2019 from the vision of Valeria Scargetta, aiming to redefine the concept of beauty. The brand offers natural, vegan, and gentle products designed to nourish both the body and mind. What makes it special is that every product comes with a meditation podcast, turning the skincare routine into a true moment of wellness and mindfulness.
Bonbori
Bonbori offers skincare products inspired by Japanese beauty traditions, with double cleansing, double hydration, and sun protection. The formulas are lightweight and effective, suitable for all skin types and ages. Textures absorb easily and contain few, targeted ingredients, all sourced from low-impact organic farming.
GingerBio
GingerBio is an Italian brand born from the need for gentle yet effective products, especially for reactive skin. Its organic, vegan, and cruelty-free formulas are delicate, made with local ingredients, and packaged in eco-friendly materials.
Bad Girls Go To Heaven
Bad Girls Go To Heaven is an Italian brand founded by Giovanna and Silvana, mother and daughter, with a desire to make beauty a playful expression of style and personality. Their focus is on lips: every lipstick is designed to make a statement, conveying confidence, strength, and freedom to express yourself.
Nuagemma
Nuagemma is inspired by the beauty rituals of Grandma Gemma, who loved taking care of herself with hazelnut oil and fragrant hydrosols. All products are made in the Alta Langa region, using local natural and organic ingredients. The star ingredient is hazelnut oil, which nourishes the skin, making it soft, elastic, and protected against the first signs of aging.
