The plum makeup is a trend worth trying out
From eye makeup to lips, it's the perfect color for this fruity season
G-Club
March 12th, 2025
March 12th, 2025
The plum color evokes the freshness of spring, a shade that immediately brings to mind the first sunny days, walks among flowers and fresh fruits, or picnics under a blue sky. Whether worn on the eyes, cheeks, or lips, plum adds a touch of natural elegance without ever being too intense or excessive. Perhaps that's why it-girls have embraced it in all its juiciness, even rocking full looks inspired by the fruit.
Plum makeup: what is it?
@zoekimkenealy why is plum makeup SO flattering? There’s something about in-between shades that just suit the face and bring out our features in ways that I love. That’s why I’m usually mixing and matching 20 different products to try to get a shade I like, but @SOSHE Beauty is so good at producing products and shades that are so thoughtfully made, that I don’t really want to mix with anything else. My favorite shades in their line of makeup all fall into this plum/bordeaux color family. So stunning. #soshepartner #plummakeup #winemakeup #fallmakeup #flatteringmakeup original sound - zoekimkenealy
@nikkimakeup_ Smoky plum eyes on beautiful @Milena Hair by @Ross Kwan #viralmakeup #fyp #maturemakeup #nyemakeup Woman In Love - Barbra Streisand
@bubblegum2u go to make up these days
Sea, Swallow Me - Cocteau Twins & Harold Budd
@frankiedarling3 The perfect pencil does exist & its by @LHcosmetics #editorialmakeup #makeuptutorial #makeupartist #veganmakeup #crueltyfree #grungemakeup MZ - Sascha Funke
The plum make-up is a makeup style that plays with the deep and sophisticated shades of plum, a color that blends purple and burgundy. Plum makeup is suitable for every season, but it is particularly ideal for spring and autumn, as it adds warmth without being too heavy. For the eyes, plum enhances darker shades like brown and green, giving depth and intensity. For the lips, a plum lipstick adds character without being too dramatic, while on the cheeks, a plum blush creates a healthy, radiant effect, similar to a light natural tan.
How to do plum makeup: focus on the blush
Plum creates a healthy, radiant effect. For a light look, choose cream products such as the Two Reasons by Nabla or the Color Fuse Longwear Glassy Lip + Cheek Balm Blush Stick by Haus Labs, which are also ideal for the lips. If you prefer a powder blush, try the Colorful Blush Glaze in Moon O'Clock by Sephora Collection or the Joues Contraste Intense Blush in Grenat Profond by Chanel.
Plum makeup: how to do the eyes
Plum pairs perfectly with dark eyes, especially in brown and green tones, enhancing the nuances of these colors. For a simple look, try a smudged eyeliner like the 12h Retractable Eyeliner Waterproof by Sephora Collection in the Shimmer Plum shade for a bold purple, or the Crayon Contour Yeux 12h Waterproof by Sephora Collection in Soft Rose for a softer, lighter tone. Another way to add a touch of plum to your makeup is by using a colored mascara, like the BADgal BANG! Mascara by Benefit in the Wild Plum shade. For a more complete and defined eye look, go for the Ombre Hypnôse 06 palette by Lancôme or the Matte Obsessions Cool by Huda Beauty, intensifying your gaze with a darker pencil like the Perfect Designing Shadow Stick by Dear Dahlia in the Mocha Brown shade.
What about the lips?
For a fresh, springtime look, lip glosses are perfect! To avoid weighing down the face, it's best to opt for lightweight textures, such as peel-off lip tints, tinted lip balms, and lip pencils, which provide color without being too heavy, leaving the lips soft and natural. The Galactic Plum lip balm by Sephora Collection not only adds color but also gives an ultra-bright "crystal effect." If you prefer a lighter, rosier plum tone, choose the Lord & Berry Crayon Lipstick. For the perfect lip combo, outline your lips with the Lip stain liner 13 Marvelous Mauve by Sephora Collection and pair it with a pink-toned lip gloss.
