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Articles related to Gen Z

What are Gen Z's favourite brands? From Nike to Gucci and Shein

What are Gen Z's favourite brands?

From Nike to Gucci and Shein

December 6th, 2022

Does a dress code for the office still exist? It's a popular topic on TikTok, as Gen Z seems ready to bring crop tops and miniskirts into the corporate world

Does a dress code for the office still exist?

It's a popular topic on TikTok, as Gen Z seems ready to bring crop tops and miniskirts into the corporate world

November 21st, 2022

Fashion today is not scared to be cheugy The meaning of the Uggs return and the millennial trends galore

Fashion today is not scared to be "cheugy"

The meaning of the Uggs return and the millennial trends galore

November 10th, 2022

Why Gen Z is the most non-drinking generation ever Anxiety, fruit cocktails and a non-alcoholic gin

Why Gen Z is the most non-drinking generation ever

Anxiety, fruit cocktails and a non-alcoholic gin

October 20th, 2022

The new Gen Z fetish is a dupe of the Cartier Tank 2.3 million views on TikTok and a discontinued vintage Casio watch

The new Gen Z fetish is a dupe of the Cartier Tank

2.3 million views on TikTok and a discontinued vintage Casio watch

October 12th, 2022

Why Gen Z loves middle-aged celebrities As in every respectable relationship, it's all about trust

Why Gen Z loves middle-aged celebrities

As in every respectable relationship, it's all about trust

October 10th, 2022

How are things going at New Balance? Between Teddy Santis, TikTok and mainstream sneakers

How are things going at New Balance?

Between Teddy Santis, TikTok and mainstream sneakers

September 22nd, 2022

Instagram is over, all we have left is BeReal The two-year-old social network is experiencing unprecedented success, shaping up as a competitor not to be underestimated

Instagram is over, all we have left is BeReal

The two-year-old social network is experiencing unprecedented success, shaping up as a competitor not to be underestimated

August 8th, 2022

A brief history of the Lofi Girl, the melancholic icon of the Gen Z Death and resurrection of one of the web's leading myths

A brief history of the Lofi Girl, the melancholic icon of the Gen Z

Death and resurrection of one of the web's leading myths

July 12th, 2022

Have Margiela's Tabi's become mainstream? In part, yes

Have Margiela's Tabi's become mainstream?

In part, yes

June 23rd, 2022

Who is afraid of Gen Alpha? Who are the children of the Millennials

Who is afraid of Gen Alpha?

Who are the children of the Millennials

June 20th, 2022

How Buy Now, Pay Later is driving Gen Z into debt Between TikTok trends and impulse buying

How "Buy Now, Pay Later" is driving Gen Z into debt

Between TikTok trends and impulse buying

June 6th, 2022

Who is more nostalgic between Millennial and Gen Z? The Y2K revival experienced by both generations

Who is more nostalgic between Millennial and Gen Z?

The Y2K revival experienced by both generations

June 2nd, 2022

What does Gen Z want from the world of work? And how it differs from Millennials

What does Gen Z want from the world of work?

And how it differs from Millennials

May 27th, 2022

The future of retail is hyperphysical Brands that have turned their stores into a sensory experience

The future of retail is "hyperphysical"

Brands that have turned their stores into a sensory experience

May 5th, 2022

There's an artificial intelligence that identifies youth subcultures Subcultures are not dead. There is software that identifies them through digital language.

There's an artificial intelligence that identifies youth subcultures

Subcultures are not dead. There is software that identifies them through digital language.

April 28th, 2022

Nobody cares about perfect Instagram feeds anymore Instagram has become Gen Z's diary: from blurry photos to cringe memes

Nobody cares about "perfect" Instagram feeds anymore

Instagram has become Gen Z's diary: from blurry photos to cringe memes

April 19th, 2022

Freeda's new docu-series chronicling rehab without prejudice It's called “R-esistenze” and it was shot inside the famous San Patrignano Community

Freeda's new docu-series chronicling rehab without prejudice

It's called “R-esistenze” and it was shot inside the famous San Patrignano Community

April 15th, 2022

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2017-2022 Les Vêtements de Football - The Anniversary Issue

2017-2022 Les Vêtements de Football - The Anniversary Issue

December 24th, 2022

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December 23rd, 2022

F.C. Dorsum three new kits Korean fiction club plays with fascination and local identity

F.C. Dorsum three new kits

Korean fiction club plays with fascination and local identity

December 7th, 2022

Jean Paul Gaultier presents an exclusive capsule collection for Mytheresa 20 pieces that revisit Maison's heritage with a glamorous twist

Jean Paul Gaultier presents an exclusive capsule collection for Mytheresa

20 pieces that revisit Maison's heritage with a glamorous twist

December 7th, 2022

What is the Dark Academia aesthetic? From literature to fashion, passing through TikTok

What is the Dark Academia aesthetic?

From literature to fashion, passing through TikTok

December 7th, 2022

All the Christmas trees in the heart of Milan A new evocative, Christmas-themed positioning tool

All the Christmas trees in the heart of Milan

A new evocative, Christmas-themed positioning tool

December 7th, 2022