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All the Christmas trees in the heart of Milan

A new evocative, Christmas-themed positioning tool

All the Christmas trees in the heart of Milan A new evocative, Christmas-themed positioning tool

Milan dresses up for Christmas and lights up with illuminations as in a perfect fairytale winter tale, with a focus on sustainability and energy saving. In fact, low-consumption light installations will illuminate a large part of the city, including the 19 trees located in the squares that give life to the concept "Il Natale degli Alberi", donated by the Bracco Foundation to the City Council. The most imposing one, a good 25 meters tall, is located in Piazza Duomo, is surrounded by a Christmas village populated by resin bears, penguins and reindeer, and is signed by VeraLab who decorated it with LED lights and white, silver and pink balls and a special message: "We wish you to be yourself". The team of L'Estetista Cinica aka Cristina Fogazzi will also make Via Saverio Griffini sparkle with comet stars and Via Guido d'Arezzo with a luminous roof in the brand's characteristic white and pink. Dior will give Piazza della Scala "The Candelabra of Dreams" with its more than 70 gold-colored branches, light up Via Manzoni and Via Santa Margherita with pairs of curved twigs and Via Santa Rita da Cascia with strings of lights and leaf-like subjects. 

In Galleria Vittorio Emanuele II the Swarovski tree will return, while in the City Life area The Walt Disney Company Italia will decorate the Galleria Ferrieri with horizontally suspended 3D stars and an artificial pine tree more than ten meters tall lit up with micro LED lights in Piazza Tre Torri in support of Make-A-Wish onlus. Chanel will create the tree in Piazza Cordusio and will propose luminous waterfalls and stars for Viale Affori; Acqua di Parma, at the corner of Via Statuto and Largo La Foppa, will recreate a decidedly original and sustainable tree with a particular play of interlocking panels, and Wopta will fill Piazza Fortunato with sparkling shooting stars to make wishes for the coming year. Finally, those in search of the true childlike magic of Christmas will find it in Piazza Duca d'Aosta, which will be transformed into a Nordic fairy tale complete with skating rink and snow tubing, thanks to Grandi Stazioni Retail and the Region of Calabria.