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“What would beyonce do?”

The photographic book represents scenes of italian identity is on display until December 17th

“What would beyonce do?” The photographic book represents scenes of italian identity is on display until December 17th

Self-portraits of as a bearded policeman sitting at the table of the police station, a harbor guard smiling at the ferry terminal and images of tasty appetizers on rattan tables at sunset are just some of the photographs contained in the book by Leone Balduzzi, photographer, creative director and founder of C41, an independent publishing company that takes care of publishing projects to tell extraordinary stories. " LEONE is a strongly autobiographical book, that’s why I don’t think you’ll like it"explains the eye behind the collection of memories and self-representations in the preface of the book powered by Flos, which guides the observer to discover his eclectic personality and an authentic Italian lifestyle. During his career in film, fashion, music and media with leading companies such as Flos, Nike and The North Face Leone Balduzzi had the opportunity to get in touch with figures in the star system such as Noah Carter and Ashley Graham, which led him to reflect on his personality.

The orange hardcover by the illustrator Thomas Chan contains analog shots and made using the lenses of Balduzzi’s iPhone, which tell a realism of the Mediterranean aesthetic that aims to enhance the typically Italian everyday life, cadenced by the slow moments and smiles of strangers on the street, which risks being lost in official publications in the face of glossy images and brandished tales. The project is the second chapter of the collectible books range of the C41 editorial project, which explores key figures in contemporary culture to "tell extraordinary stories" with the aim of defining and attracting a new generation of style leaders.

The 200 limited editions of "What would Beyoncè do" can be purchased at the price of 40€ both on C41 website and from December 13th to 17th at the Riviera Creative Space in the heart of Milan, Via Gorani 4, where there is a temporary exhibition of presentation of the project seeing the copies interacting with the space for a unique setting that crosses design, creativity and cultural heritage.