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Balenciaga presents the "We Are Pink" charity capsule

Part of the proceeds will support research on prevention

Balenciaga presents the We Are Pink charity capsule Part of the proceeds will support research on prevention

Balenciaga adds to its SS21 collection a capsule created in support of breast cancer prevention research. "We Are Pink" includes a selection of jewelry and unisex apparel such as hoodies, long-sleeved shirts and t-shirts in black and white, all featuring the pink ribbon, the universal symbol of the fight against breast cancer, and the words "We Are Pink by Balenciaga"

The collection, also known as "Pink Ribbon Capsule", will be available online and in stores from October 1, on the occasion on the prevention month. The 10% of the proceeds from the items will help fund a research program at the Institut Curie that aims at showing the utility of an early breast cancer relapse detection method by evaluating circulating tumor DNA via a simple blood draw, potentially saving lives.