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Banksy is selling some Nike and adidas bootleg tees

"An attempt to fulfill the trademark requirement to sell clothing with the artist's name written on"

Banksy is selling some Nike and adidas bootleg tees An attempt to fulfill the trademark requirement to sell clothing with the artist's name written on

This week Banksy shocked us - once again - by opening Gross Domestic Product, its first online store where "art irritates life". Among the products on sale in limited quantities, there is also a T-shirt collection, a new action against the commodification of work and the role of the artist. The message of the T-shirts this time involves some fashion brands such as Nike and adidas, with a set of tees in which the artist's tag vandalizes the logos of the two brands. In the shop, we read that the project is "an attempt to fulfill the trademark requirement to sell clothing with the artists' name written on".

The tees are an attack not only on the fashion industry and other pop icons widely used for clothing - there is also a jersey with the Superman's logo - but also to the greeting card company that has long been using the word Banksy, which is not registered and therefore cannot be legally protected. The polemical message also comes from the choice of shirts, made out of charity shop.
The signature that covers the Nike swoosh and the two adidas logos (trefoil and Three Stripes) was physically created by the artist with oil spray, a non-indelible painting that could stain other stuff if you wash it at the same time. Banksy's tees are immediate, dissolve and launch targeted messages, all that identify his street art.
To buy T-shirts, the same procedure used for the other Gross Domestic Product products is valid, which consists of relying on the website the question "Does art matter?" and waiting for the judgment of the comedian Adam Bloom who will select the winner. It will not be an easy COP.