Dakota Johnson and Alexander Skarsgård are the new faces of Valentino Beauty The protagonists of the next fragrance campaign
Valentino Beauty opens a new chapter in its olfactory story by announcing Dakota Johnson and Alexander Skarsgård as protagonists of the House's next fragrance campaign. The two actors, united by a strong artistic identity and a contemporary charm, create a narrative that focuses on authenticity, intimacy and personal expression.
Dakota Johnson and Alexander Skarsgård are the new faces of Valentino Beauty
In a historic moment in which romanticism risks becoming predictable and conventional, Valentino Beauty chooses to tell a new idea of passion, redefining the codes of contemporary intimacy. The new project is aimed at a generation that seeks authentic connections and a freer way to live and express their emotions. Dakota Johnson and Alexander Skarsgård interpret two complementary energies, united by a spontaneous complicity that becomes the heart of the Maison's new narrative. A vision of contemporary charm that is not based on conventions, but on the encounter between authentic and magnetic personalities.
Dakota Johnson: 'Intimacy is honesty and connection'
Former Brand Ambassador of the Maison Valentino, Dakota Johnson continues her journey with Valentino Beauty, bringing a natural, sophisticated and at the same time unconventional charism. An identity that perfectly reflects the brand's desire to celebrate individuality. “For me, intimacy is synonymous with honesty and connection. I am fascinated by Valentino Beauty's ability to celebrate individuality by creating something sensual and profoundly human,” said the actress.
Alexander Skarsgård joins the Valentino Beauty family
Next to her is Alexander Skarsgård, winner of a Golden Globe, chosen to represent the new chapter of the brand thanks to his essential charm and discreet magnetism, qualities that reflect the vision of Valentino Beauty. “I couldn't be happier to join Valentino Beauty for this new chapter. There is something profoundly compelling about the way the brand celebrates uniqueness, emotions and connection,” the actor commented.
A new vision of intimacy according to Valentino Beauty
Together, Dakota Johnson and Alexander Skarsgård embody a new idea of seduction: safe, daring and instinctive. Their alchemy tells the nuances of contemporary intimacy, where the bond stems from the freedom to be oneself rather than from respect for conventions. Claudia Marcocci, Global President of Valentino Beauty, also underlines this new direction: “We are pleased to welcome Dakota Johnson and Alexander Skarsgård to the Valentino Beauty family. Their unique personalities and magnetic presence perfectly embody the emotional intensity that is at the center of this new era.” The campaign thus marks the beginning of a new phase for Valentino Beauty, built around the courage to experience emotions without filters and the celebration of a free, authentic and profoundly contemporary individuality.
