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Guide to cool tone makeup

How to recreate the famous 90s-inspired cool look

Guide to cool tone makeup How to recreate the famous 90s-inspired cool look

The beauty world seems to be experiencing a real divide, as if each of us is being called to make a definitive choice, almost like the famous dilemma of the blue or red pill from Matrix, or the classic choice between Team Edward and Team Jacob. So, the question is: cool tone makeup or warm tone makeup? If you've chosen the cooler tones, then you're in the right article.

What is cool tone make-up?

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The cool tone makeup is characterized by the use of colors with cool undertones, creating a bright and fresh effect. It’s particularly suitable for those with fair or medium-fair skin with rosy undertones, and it’s perfect for those belonging to the Winter and Summer seasons in color analysis. However, even those with warm undertones can experiment with this look, choosing the right colors to achieve a fresh effect without altering the natural harmony of their skin.

The 90s as inspiration

In the 90s, beauty was all about a fresh and clean look, with a focus on cool colors that gave a natural yet bold effect. It was the era when pale pink, lilac, light gray, and icy blue dominated makeup trends. Beauty icons of the time, like Kate Moss and Naomi Campbell, made these fresh and glowing looks famous, with ethereal skin, eyes lit up with cool eyeshadows, and delicate lips. Angelina Jolie, in particular, marked an era with her unique style and her iconic greige lipsticks (a combination of gray and beige), which became a beauty icon of the 90s.

How to recreate the cool tone make-up

To recreate the cool tone makeup, the key is to use cool shades that enhance the brightness of the face without being overpowering. Start with a light yet flawless base: choose a foundation with cool undertones, which can be a little lighter than your natural tone to get that bright contrast typical of the look. You can find a wide range of foundations in Sweetener by R.E.M Beauty. A fresh, natural-looking skin is essential, so opt for a concealer that brightens without being heavy, like the Liquid Touch Brightening Concealer by Rare Beauty. For the eyes, go for cool-toned eyeshadows: grays, lilacs, icy blues, and silvery shades are ideal. The Icy Nude Eyeshadow Palette by Huda Beauty is perfect as it features both shimmer and matte eyeshadows. Moving on to the lips, choose nude or cool pink shades, or go for the classic greige lipstick, like the one loved by Angelina Jolie in the 90s, first outlining the lips with a lip liner, the Endless Cacao by MakeUp Forever being the most loved, paired with Myth by MAC. Finally, a touch of light pink or lilac blush on the cheeks will give the cool tone look that fresh effect, such as the 53 Trust Yourself Colorful Blush by Sephora.