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Marina Abramovic launches beauty collection

All about the project and who are the other artists who have done it in the past

Marina Abramovic launches beauty collection All about the project and who are the other artists who have done it in the past
Serpentine by Comme des Garçons
Niki de Saint Phalle
Anicka Yi Biography
Rankin S&X Rankin
ToiletPaper Beauty
ToiletPaper Beauty
ToiletPaper Beauty

It seems that no celebrity can resist the temptation to enter the beauty industry, exploring makeup, skincare, haircare, and wellness in every aspect. Not only influencers, singers, or movie stars but also artists. The latest to join the extensive list is Marina Abramović, who has just launched Marina Abramović Longevity Method, a line of health and wellness products. She did it in partnership with Dr. Nonna Brenner, a trained medical doctor and psychiatrist who, at her renowned longevity center in Fuschl am See, Austria, focuses on regeneration and healing using oriental, esoteric, and traditional therapies incorporating science and physiotherapy.

Abramović attributes her recovery from Lyme disease and her youthful appearance at the age of 77 to Dr. Brenner and her mix of leeches, immune system strengthening, intake of drops, and various types of energy treatments. Despite a pulmonary embolism that nearly killed her after knee surgery last May, she survived a coma, three surgeries, nine blood transfusions, and six weeks of intensive therapy, thanks in part to Brenner, who took care of her once the worst was over. "I don't drink, smoke, or do drugs, I sleep eight hours a day, and I have a lover who is 21 years younger (Todd Eckert)," she says, revealing her beauty secrets. The rest is thanks to Dr. Brenner.

Marina Abramović Longevity Method Products

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Her confidence in the method led her to embark on this new entrepreneurial adventure, which includes a hybrid cleanser/exfoliant/moisturizer and three drops of well-being. The facial lotion has a fresh lemon note and contains moisturizing plant substances, essential oils, vitamin C, and hyaluronic acid to brighten and deeply hydrate, along with enzymes created by the fermentation of white bread and white wine to replenish essential nutrients in the skin. The immune drops have a formulation based on fresh garlic bulb for its antiviral and antibacterial properties, along with chili powder, lemons, and shilajit, a resinous substance found in the Himalayas and other Asian mountains, believed to provide a vitality and strength boost. The antiallergic drops contain shilajit, used in Ayurvedic medicine to soothe allergic reactions, combined with licorice root, rich in antioxidants known to combat allergic responses. Finally, the energy drops focus on antioxidants like succinic acid and cranberry juice to support cellular energy production and fight oxidative stress.

Artists and the Beauty World: ToiletPaper Beauty

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Not only Marina Abramović. Many artists have approached the beauty industry in some way. In 2021, Maurizio Cattelan and photographer Pierpaolo Ferrari launched beauty/" target="_blank" rel="noopener">ToiletPaper Beauty, an invitation to take care of oneself with fun and irony, including product lines for personal care, home, and leisure, from shower gel to scented candles, from hand cream to dish soap. All enclosed in packaging decorated with surreal images characteristic of ToiletPaper Magazine.

Artist Perfume

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The art world has always explored the beauty realm, interpreting the concept in many different ways through painting, photography, sculpture, installations, and many other techniques, including perfumery. Many artists, like Salvador Dalí and Andy Warhol, have collaborated with brands, creating illustrations for makeup and fragrance products. Some have gone further, launching their own perfumes. In 2022, James Turrell, the American artist known for his immersive light installations and holograms, debuted with his first fragrances, Range Rider and Purple Sage, created in collaboration with the historic crystal producer and French fragrance house Lalique. The former pays homage to Arizona, combining the scent of scratched leather chaps with sage, pepper, amber, and citrus, while the latter combines notes of purple sage, mandarin, grapefruit, and rhubarb. Turrell designed the two bottles inspired by his fascination with Egyptian pyramids and the novel Riders of the Purple Sage by Zane Grey. A few years earlier, Anicka Yi, a conceptual artist whose work intersects with perfume, cuisine, and science, brought Biography to life, aiming to offer something beyond the limiting concept of femininity expressed in commercial fragrance. She tried to recreate the essences of Hatshepsut, a female pharaoh who ruled ancient Egypt, with a base of sandalwood and patchouli, and Fusako Shigenobu, founder of the Japanese Red Army, through yuzu, shiso, and cedar. Yi incorporated real dead insects into the prismatic plastic perfume bottles. In 2016, Rankin focused on sex, sensuality, and freedom with S&X Rankin, an amber unisex fragrance created in collaboration with fragrance designer Azzi Glasser. Earlier, in 2014, Tracey Emin collaborated with the Serpentine Gallery in London and Comme des Garçons. Emin was commissioned to design bottles and boxes for Serpentine by Comme des Garçons, which contains ingredients like galbanum, iris leaf, labdanum, and smoked cedar. Going further back in time, in 1982, Niki de Saint Phalle launched the perfume Niki de Saint Phalle to fund the creation of her Tarot Garden in Tuscany. She chose to become her own patron and commissioned the American company Jacqueline Cochran to produce and launch the perfume, designing the bottle herself: a cobalt blue cube with a cap shaped like two intertwined snakes. Sales allowed her to raise one-third of the $5 million needed to complete the Tarot Garden in Garavicchio, Tuscany, on land made available by Marella Caracciolo Agnelli's brothers.

The Story of Salvador Dalí's Perfume

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For Salvador Dalí, the sense of smell was the most magical of the five senses, "the one that best gives the idea of immortality." For this reason, and with a forward-thinking sense of business, in 1981, he licensed his name to Jean Pierre Grivory, founder of Cofinlux, for a line of fragrances. Famous for his eccentricity, he is said to have perfumed himself with fish glue and cow dung to maintain his aura of individuality, a mix of odors very different from his official perfume launched in 1983, which combined jasmine, the favorite flower of Gala Dalí, his wife and muse, with notes of rose. The bottle was inspired by the artwork Apparition of the Face of Aphrodite of Cnidus in a Landscape, particularly elements like the nose and mouth of the goddess of Beauty and Love. From that moment on, the mouth became the symbol of Salvador Dalí fragrances and continues to be present in most bottles of the brand.