The ultimate summer makeup trends

On summer holidays, light and barely visible make-up is the order of the day, emphasising a relaxed and tanned face. With sunscreen and skincare products already budgeted for, expect minimal makeup products, some of which can be used multiple times. Feeling a little unsure about makeup for this summer? We've got just the thing for you! In collaboration with Stylight, the global search platform for fashion, beauty and home products, we present simple techniques with a maximum of five products that you can adapt to your needs.

Latte Makeup

The trend, which started in 2018 with makeup artist Tanielle Jai, became famous five years later on TikTok. It's all about using bronzer to create a glowy and bronzed look for that "biscuit" effect. On Stylight, the demand for bronzer - we recommend liquid bronzer - has increased by 94%. This versatile product can do it all: contour, enhance tan in strategic areas, act as an eyeliner substitute and, when combined with highlighter, brighten shadowy areas like the cupid's bow, inner corners of the eyes and the highest points of the cheekbones.

 

Eye shadow with glaze

 

Stylight calls it "jelly lids" because the moving eyelids look glazed. For this trendy look, which we suggested a few weeks ago, you only need two products: Glitter eyeshadow, preferably cream-based so it's easy to apply to the eyelids, and gloss for that final "donut" effect. Hailey Bieber's layering technique of creams and luminous salves inspired this wet glow. You can also replicate this gloss effect on the lips and cheeks with the same gloss for the perfect French make-up. Chanel's Baume Essentiel, especially in its transparent version, has been one of the most purchased products with over 303,000 views of the hashtag #chanelbaumeessentiel in the last 30 days.

 

Juicy lips

 

When we talk about "gloss"," we can't miss transparent and translucent lips achieved through juicy gloss. The most popular technique at the moment is Cherry Cola Lips, where cherry-coloured lip lacquer is applied over a light ombré effect with a burgundy lipstick. Going back to the lip gloss of the 90s: Coral-coloured gloss is currently on trend and exudes sensuality and a natural shine. The sorbet effect has boosted sales: searches for red lip gloss have increased by 83% compared to last year. It's the perfect product for holidays and a great alternative to blush.

 

Mascara gets a warm tint

Brown and red mascaras have replaced the wow factor of glossy black for a more natural eye look. Stylight has seen an 88% increase in demand for brown mascara as the trend for clean- girl aesthetics has increased by almost 40% compared to last year. For the more adventurous, it's worth trying red mascara, which is attracting interest on TikTok with a rise of over 1000% in Google searches.

 

Pink make-up

Last but not least: the timeless Barbie effect. Margot Robbie, the actress behind the big screen fashion doll in Greta Gerwig's latest film, showed off totally pink looks paired with en pendent make-up. You can easily recreate this look: Use a soft, powdery blush (with a staggering 883% increase in shopping searches on Stylight and a 54% increase in Pinterest searches for inspiration in Italy), apply it lightly to cheekbones with a brush and even use it as eyeshadow to line your eyes. Don't hesitate to mix it with gloss as a lip colour.