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Valentino's first make-up collection hits the stores

Designed by creative director Pierpaolo Piccioli, the brand's first make-up line is dedicated to all genders, ages and cultures

Valentino's first make-up collection hits the stores Designed by creative director Pierpaolo Piccioli, the brand's first make-up line is dedicated to all genders, ages and cultures

Valentino Beauty's make-up line, which was presented for the first time on May 31 with a pop-up store at Selfridges, is now available on the brand's official website. For the brand's first make-up collection, Pierpaolo Piccioli, creative director of Maison Valentino, places the concept of inclusivity at the center and, pointing out the importance of emotions, dreams and individuality of each of us, launches an offer that includes 12 products declined in over 100 shades. Each one is enclosed in an exclusive red recyclable packaging, with a golden V on the top.

The must-have item is the refillable Rosso Valentino lipstick (49 euros), which comes in two finishes, matte or satin, and in 50 shades, ranging from nude to plum to all shades of red. Equally vast is the range of shades (as many as 40!) of Very Valentino Foundation (60 euros), formulated for a modular, transpiring medium coverage, which was developed in collaboration with over 5,000 women from eight different countries to ensure a varied color range, perfect fo all skin tones. Other highlights in the collection include five cushion foundations; a powder bronzer; V-Lighter, two liquid illuminants; eight eyeshadow palettes; three dual-tipped eyeliners; three eyebrow pencils; a black mascara; and 12 multi-functional Eye2Cheeks, which can be used as either eyeshadows or blushes, as needed. For those who love not only make-up, but also fashion and want to add a touch of original style to their outfits, there is the Go-Clutch (199 euros), a mini jewel clutch inside which there are a powder and a lipstick. 

All Valentino Beauty products embody the codes of the Maison and, as Piccioli says, create "a link between the universe of fashion and that of beauty."

"Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that embraces diversity and inclusion. Beauty is about grace. Grace can't be explained, it is a perception... Beauty is something that gives emotions. It is a connection." - says the creative director of the Maison.

That's why Piccioli chose 16 talents as testimonials for the collection and as the stars of the campaign photographed by Maison's creative director himself. Among them, there are friends and collaborators of the brand such as models Jill Kortleve and Mariacarla Boscono, but also Benedetta Piccioli, Piccioli's daughter and muse, all shot in a series of portraits that enhance the uniqueness and beauty of each.