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How beauty brands are supporting the Black Lives Matter movement

From Glossier to Honest Beauty, the beauty world announced a series of actions in support of the Black Community

How beauty brands are supporting the Black Lives Matter movement  From Glossier to Honest Beauty, the beauty world announced a series of actions in support of the Black Community

The killing of George Floyd by a white policeman uncovered more than 400 years of history of injustice against African Americans, provoking not only a long wave of protests from the States around the world, but also a global stance against discrimination and racial injustice. In addition to the thousands of ordinary people who are using social media to call a stop to police brutality, black images in solidarity with the #blackouttuesday protests, there are also fashion and beauty brand reactions. If the first ones preferred to share anti-racist messages, mostly inspired by the famous Nike For once, don't do it campaign, the cosmetics world decided to support with financial donations the #blacklivesmatter movement and other associations in Houston, Floyd's hometown. 

Although the voices of the brands of the beauty industry have proved united in supporting the cause on their social platforms, there are still few concrete actions in favor of black-owned businesses.

From Glossier, which donated 1 million dollars, the largest amount (so far), to various entities committed to fighting racial injustice to Honest Beauty, which delivered 100 thousand dollars in support of NAACP Legal Defense and Educational Fund, Sephora is launching a charity initiative to convert the rewards into funds; this is what the beauty brands are actually doing.

 

GLOSSIER

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#BlackLivesMatter

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The brand headed by Emily Weiss was one of the first to take concrete action to fight racial injustice and said it will donate $1 million: $500,000 to civil liberties organizations, including Black Lives Matter, Equal Justice Initiative and NAACP, and $500,000 to black-owned beauty companies.

 

NYX

The brand NYX has confirmed that it will donate money to the Minnesota Freedom Fund and Black Lives Matter through an Instagram post that states "It's not ok".

 

ESSIE

Responding to social media followers, Essie made a donation to NAACP and said: "We hear you, and agree that our language of solidarity to the Black community was not strong enough." 

 

MAYBELLINE

The New York brand Maybelline has announced it will make a donation to NAACP.

 

MARC JACOBS BEAUTY

Marc Jacobs Beauty has chosen to share on Instagram a quotes by Martin Luther King Jr.: "There comes a time when silence becomes betrayal". It also announced a donation to Black Lives Matter.

 

MILK MAKEUP

Milk Makeup partner and beauty influencer Snitchery has pledged to donate 100 percent of her affiliate sales earnings to Black Visions Collective. Additionally, the company later pledged $50 thousand to the NAACP.

 

URBAN DECAY

Sharing a post that reads "Silence is not an option", Urban Decay announced its support for the Minnesota Freedom Fund and Black Lives Matter.

 

DECIEM

Deciem, not only contributed $100,000 to Black Lives Matter and the NAACP Legal Defence & Educational Fund, but also dedicated its Instagram Stories to the movement, calling its followers to share their messages.

 

ANASTASIA BEVERLY HILLS

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Anastasia Beverly Hills stands in solidarity with the Black community. We are pledging 1 million dollars towards the fight against systematic racism, oppression, and injustice. This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project. We are taking the time internally to discuss new initiatives that will financially support Black owned businesses and artists in the beauty industry. When the details have been finalized, we will announce the process for submission or nomination, and we will update you monthly on recipients. We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard. Thank you to our community for being a continued source of inspiration and accountability. #BlackLivesMatter

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Like Glossier, Anastasia Beverly Hills has pledged to donate over $1 million to the fight against systematic racism, oppression, and injustice. The first step was to contribute $100,000 to Black Lives Matter, The Innocence Project, NAACP Legal Defence and Educational Fund, Black Visions Collective and Marshall Project.

 

HONEST BEAUTY

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Being Honest means talking about the things that hurt, the things that are the most difficult, even when it’s uncomfortable. We’re heartbroken to see what is happening and we are committed to a world that is safe for everyone. We’re all in this together and we will lead with awareness, empathy and honesty to advocate for equality.⁣ ⁣ As a company, we always strive to foster and support a diverse and inclusive environment. We are taking action by donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.⁣ ⁣ We cannot change the past, but we can be the change we want to see for our future.⁣ ⁣ *Update* We believe in encouraging honest conversations. We have noticed a minor grammar error in our post but have chosen to keep the image online to support and respect the open dialogue occurring on the post.

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Jessica Alba’s company has donated $100k to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. In addition, Honest Beauty is committed to matching all employee donations to civil rights organizations.

 

SEPHORA

In a long letter, Sephora announces its support to the black community. From today, it will be possible to convert your points from the Beauty Insider rewards program into donations to the National Black Justice Coalition, a civil rights organization that is dedicated to empowering black members of the LGBTQ community, as well as ending racism, homophobia, and stigma. A $10 USD donation will be made for every 500 points earned.

 

SUNDAY RILEY 

Founder Sunday Riley who hails from Houston, the same city George Floyd was from, pledges a donation of $50k to the NAACP Legal Defense Fund, as well as other grassroots organizations in Houston.